Partnerships Manager - Co Brand Cards
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About the Role
Shukran is the region’s largest retail loyalty programme, owned and operated by Landmark Group, and as part of our vision to revamp the programme, we are looking to create a complete customer-centric engagement ecosystem to drive incremental value to all stakeholders.
Key Skills for This Role
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Overview
Shukran is the region’s largest retail loyalty programme, owned and operated by Landmark Group, and as part of our vision to revamp the programme, we are looking to create a complete customer-centric engagement ecosystem to drive incremental value to all stakeholders.
This entails developing and launching loyalty-linked financial products such as co-branded credit cards across GCC, and key responsibilities of the
Senior Partnerships Manager – Co-Brand
will be:
Partnership Development and Management
- **Partner onboarding**
- : Collaborate with all internal and external stakeholders to lead the onboarding process, including project scoping, project management, business cases, digital implementation, and go-to-market planning
- **Account Management**
- : Manage partner activities on a day-to-day basis, reviewing partner performance, managing operational issues, and following up on any outstanding dues and payments
- **Relationship Management**
- : Build and maintain strong relationships with key stakeholders across all partners.
- Monitor performance against contractual obligations, manage governance meetings, and promptly address any issues or discrepancies
Strategic Planning and Execution
- **Planning & Targets**
- : Develop annual and quarterly joint marketing plans with partners, including target-setting, preparing budgets, and monitoring performance against these targets
- **Campaign Management**
- : In collaboration with the marketing team, oversee the development and execution of marketing campaigns.
- Provide input on campaign design and run post-campaign analysis
- **Product Management**
- : Create and refine Customer Value Propositions (CVPs) for co-branded products, ensuring they meet the needs of targeted customer segments and drive growth
Market and Data Analytics
- **Market Insights**
- : Use market intelligence to guide strategic decisions, identify risks and opportunities, and recommend ways to refine approaches and priorities
- **Data Management**
- : Lead data analytics efforts to support marketing strategies and performance management.
- Develop and maintain dashboards and reports to track key metrics
- Compliance and Standards
- **Regulatory Compliance**
- : Ensure all partnerships adhere to legal and regulatory standards.
- Manage contractual compliance, including SLAs and payment commitments
- **Standards Adherence**
- : Follow the partnership framework and key account management best practices and proactively address any compliance issues
Leadership and Project Management
- **Team Leadership**
- : Manage and mentor a support team, setting objectives, providing feedback, and supporting their professional development
- **Project Coordination**
- : Oversee cross-functional projects related to co-branded financial products, ensuring timely and effective execution
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