Martech Lead

Overview

Martech Strategy & Vision

• Define and lead the Martech and Customer Intelligence roadmap aligned to business growth, customer engagement, and digital transformation goals.
• Drive the evolution of customer engagement capabilities across CRM, loyalty, personalization, automation, and customer data platforms.
• Establish scalable Martech governance, operational processes, and best practices across the organization.
• Identify opportunities to improve customer lifecycle management, retention, personalization, and omnichannel experiences
• Evaluate emerging technologies, AI capabilities, and industry trends to continuously improve the customer experience and Martech ecosystem.

Customer Data & Personalization

• Lead the Customer 360 vision by improving the use, accessibility, and activation of customer data across the business.
• Partner with CRM, Data, and Product teams to enhance segmentation, targeting, personalization, and customer intelligence capabilities.
• Support the development of scalable audience, experimentation, and engagement frameworks
• Drive a data-led culture where customer insights are translated into measurable commercial outcomes.

Cross-Functional Leadership & Stakeholder Management

• Act as a strategic partner across CRM, Product, Engineering, Data, Analytics, Ecommerce, and Commercial teams.
• Translate business priorities into actionable Martech initiatives and ensure alignment across departments.
• Lead cross-functional discussions, remove blockers, and ensure initiatives continue moving forward effectively.
• Build strong relationships with senior stakeholders and influence decision-making across both technical and non-technical teams.
• Ensure clear ownership, accountability, and communication across multiple concurrent initiatives.

Delivery & Operational Excellence

• Oversee the delivery and optimization of Martech platforms, integrations, tracking, automation, and customer engagement capabilities.
• Drive operational improvements across workflows, campaign enablement, data flows, reporting, and platform governance.
• Establish prioritization frameworks to balance business impact, technical dependencies, and resource allocation.
• Ensure Martech initiatives are scalable, measurable, and aligned with long-term business objectives.
• Partner closely with Engineering and Product teams to improve reliability, scalability, and future readiness of Martech capabilities.

Required -

• Significant experience within Martech, CRM, Digital Product, Ecommerce, or Customer Engagement functions.
• Strong understanding of Martech ecosystems including CRM platforms, CDPs (Bloomreach is a plus), analytics, automation, tracking, and customer engagement technologies.
• Proven experience leading complex cross-functional initiatives in fast-paced retail or digital environments.
• Strong stakeholder management skills with the ability to influence at senior leadership level.
• Experience translating business needs into scalable operational and technical solutions.
• Strong strategic thinking, problem-solving, and execution capabilities.
• Excellent communication and collaboration skills across both technical and business teams.
• Proactive mindset with the ability to independently drive initiatives forward.

Preferred

• Experience within large-scale retail, ecommerce, omnichannel, or consumer-focused organizations.
• Exposure to AI-enabled marketing, personalization, experimentation, or predictive customer engagement capabilities.
• Experience working with Customer 360, loyalty, segmentation, and customer data initiatives.
• Understanding of customer lifecycle management and retention strategies.
• Experience managing Martech transformation, governance, or operational maturity programs.

What Success Looks Like

• A clear and scalable Martech vision aligned with business and customer objectives. Improved
• Improved collaboration and alignment across CRM, Product, Engineering, Data, and Commercial teams.
• Faster execution and delivery of cross-functional initiatives.
• Stronger customer engagement, personalization, and operational efficiency capabilities.
• Improved visibility, governance, and reliability across Martech platforms and processes.
• A proactive Martech function that continuously drives measurable business and customer value.