Partner Marketing Manager
Role Overview
• Develop and execute joint marketing plans with strategic technology and GSI partners, including campaign strategy, target audiences, growth goals, and partner engagement initiatives.
• Lead the creation of co-branded marketing assets, including solution briefs, case studies, webinars, presentations, launch materials, blogs, customer-facing collateral, press releases, and partner trainings, leveraging AI tools to accelerate production quality and speed.
• Partner closely with Demand Generation, Events, Brand, Product Marketing, Communications, and Field Marketing teams to execute integrated partner campaigns.
• Drive Kiteworks’ presence at strategic partner events, including AWS re:Invent, Salesforce Dreamforce, ServiceNow Knowledge, and other flagship partner conferences and programs.
• Build and execute partner-focused demand generation initiatives, including webinars, ABM campaigns, nurture programs, and partner-influenced pipeline campaigns.
• Support executive engagement initiatives including advisory boards, executive briefings, partner summits, dinners, and strategic relationship-building programs.
• Create partner enablement content including battlecards, solution decks, integration overviews, and go-to-market playbooks for internal field teams, clearly articulating how Kiteworks integrates with partner platforms and the measurable business value and differentiation those integrations deliver.
• Develop and maintain deep fluency in how Kiteworks integrates with partner technologies, such as ServiceNow workflows, AWS infrastructure, Salesforce data flows, and Anthropic AI models, translating technical integration details into compelling joint value propositions for both technical and business audiences.
• Collaborate with strategic partners to align messaging around AI security, compliance, governance, and secure data exchange within regulated industries.
• Track and analyze campaign performance, pipeline contribution, engagement metrics, and ROI across partner marketing programs.
• Understand and leverage joint marketing budgets and available funds from partner programs to maximize marketing opportunities and impact.
• Ensure all data used in campaigns is collected and processed in compliance with GDPR, with appropriate consent and secure storage practices.
• 5–8 years of experience in partner marketing, alliance marketing, channel marketing, or B2B marketing within enterprise software, cybersecurity, AI, or data protection industries.
• An inventive, entrepreneurial mindset with a demonstrated ability to develop fresh ideas, challenge traditional marketing approaches, and build programs in a greenfield environment.
• A creative approach to partner marketing, with the ability to identify differentiated ways to position Kiteworks and its partners in the market.
• Keen technical acumen for partner integrations: the ability to understand, at a meaningful depth, how Kiteworks integrates with partner platforms and translate those integrations into clear, differentiated value propositions that resonate with both technical buyers and business decision-makers.
• Experience working with large enterprise technology partners, cloud providers, cybersecurity vendors, or GSIs.
• Ability to thrive in a fast-paced, high-growth environment with evolving priorities and emerging technologies
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
• Execution – We deliver results with focus, ownership, and consistency. Our teams take initiative, solve challenges proactively, and continuously optimize how we work to create meaningful impact for our customers.
• Transparency – We communicate openly and clearly, ensuring stakeholders have the information they need to make informed decisions. We foster a culture of trust, welcome feedback, and embrace accountability in everything we do.
• Integrity – We uphold the highest standards of honesty and responsibility. Our teams act ethically, consistently honor commitments, and build trust through principled, reliable actions.
• Annual Base Salary Range of $140,000 – $180,000
• Base pay depends on many factors, such as location, education, experience, and skills. Base pay is only one part of Kiteworks competitive Total Rewards package that can include benefits, perks, equity, and bonuses. The base pay range is subject to change and may be modified in the future.
• 3 Cigna plans (PPO, EPO, HDHP)
• 90% covered (PPO/EPO) + $0 premium HDHP
• $1,200–$2,400 HSA contribution
• 100% covered dental & vision
• FSA + Dependent Care FSA
• 401(k) with 100% match (up to $5K), immediate vesting
• 16 weeks (birthing) / 8 weeks (non-birthing)
• $10K lifetime reimbursement fertility benefit
• Unlimited PTO + 10 holidays
• 10 work-from-anywhere days
Full Job Posting
Job Description
- Develop and execute joint marketing plans with strategic technology and GSI partners, including campaign strategy, target audiences, growth goals, and partner engagement initiatives.
- Lead the creation of co-branded marketing assets, including solution briefs, case studies, webinars, presentations, launch materials, blogs, customer-facing collateral, press releases, and partner trainings, leveraging AI tools to accelerate production quality and speed.
- Partner closely with Demand Generation, Events, Brand, Product Marketing, Communications, and Field Marketing teams to execute integrated partner campaigns.
- Drive Kiteworks’ presence at strategic partner events, including AWS re:Invent, Salesforce Dreamforce, ServiceNow Knowledge, and other flagship partner conferences and programs.
- Build and execute partner-focused demand generation initiatives, including webinars, ABM campaigns, nurture programs, and partner-influenced pipeline campaigns.
- Support executive engagement initiatives including advisory boards, executive briefings, partner summits, dinners, and strategic relationship-building programs.
- Create partner enablement content including battlecards, solution decks, integration overviews, and go-to-market playbooks for internal field teams, clearly articulating how Kiteworks integrates with partner platforms and the measurable business value and differentiation those integrations deliver.
- Develop and maintain deep fluency in how Kiteworks integrates with partner technologies, such as ServiceNow workflows, AWS infrastructure, Salesforce data flows, and Anthropic AI models, translating technical integration details into compelling joint value propositions for both technical and business audiences.
- Collaborate with strategic partners to align messaging around AI security, compliance, governance, and secure data exchange within regulated industries.
- Track and analyze campaign performance, pipeline contribution, engagement metrics, and ROI across partner marketing programs.
- Understand and leverage joint marketing budgets and available funds from partner programs to maximize marketing opportunities and impact.
- Ensure all data used in campaigns is collected and processed in compliance with GDPR, with appropriate consent and secure storage practices.
- 5–8 years of experience in partner marketing, alliance marketing, channel marketing, or B2B marketing within enterprise software, cybersecurity, AI, or data protection industries.
- An inventive, entrepreneurial mindset with a demonstrated ability to develop fresh ideas, challenge traditional marketing approaches, and build programs in a greenfield environment.
- A creative approach to partner marketing, with the ability to identify differentiated ways to position Kiteworks and its partners in the market.
- Keen technical acumen for partner integrations: the ability to understand, at a meaningful depth, how Kiteworks integrates with partner platforms and translate those integrations into clear, differentiated value propositions that resonate with both technical buyers and business decision-makers.
- Experience working with large enterprise technology partners, cloud providers, cybersecurity vendors, or GSIs.
- Ability to thrive in a fast-paced, high-growth environment with evolving priorities and emerging technologies
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
- Execution – We deliver results with focus, ownership, and consistency. Our teams take initiative, solve challenges proactively, and continuously optimize how we work to create meaningful impact for our customers.
- Transparency – We communicate openly and clearly, ensuring stakeholders have the information they need to make informed decisions. We foster a culture of trust, welcome feedback, and embrace accountability in everything we do.
- Integrity – We uphold the highest standards of honesty and responsibility. Our teams act ethically, consistently honor commitments, and build trust through principled, reliable actions.
- Annual Base Salary Range of $140,000 – $180,000
- Base pay depends on many factors, such as location, education, experience, and skills. Base pay is only one part of Kiteworks competitive Total Rewards package that can include benefits, perks, equity, and bonuses. The base pay range is subject to change and may be modified in the future.
- 3 Cigna plans (PPO, EPO, HDHP)
- 90% covered (PPO/EPO) + $0 premium HDHP
- $1,200–$2,400 HSA contribution
- 100% covered dental & vision
- FSA + Dependent Care FSA
- 401(k) with 100% match (up to $5K), immediate vesting
- 16 weeks (birthing) / 8 weeks (non-birthing)
- $10K lifetime reimbursement fertility benefit
- Unlimited PTO + 10 holidays
- 10 work-from-anywhere days
About Kiteworks
Kiteworks is a private cybersecurity software company helping enterprises and government agencies securely govern sensitive data exchanges.
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