Online Reputation Management Specialist

Company Description

Role Description

Requirements

• 4 to 7 years of experience in online reputation management, SEO, or a closely related discipline
• Proven track record of managing branded SERPs and executing successful suppression strategies
• Hands-on experience with review platform management including formal dispute and removal processes on Trustpilot and Google Reviews
• Strong understanding of how AI platforms including ChatGPT, Grok, and Google AI Overviews source and represent brand information
• Experience with entity SEO — structured data implementation, Wikipedia management, Google Knowledge Panel optimisation, and Wikidata
• Proficiency with core SEO and monitoring tools including Ahrefs, SEMrush, Google Search Console, Screaming Frog, and brand monitoring platforms
• Strong written communication skills — able to develop content, craft formal dispute requests, and write clear stakeholder reports
• Comfortable working directly with Founders and senior stakeholders in a fast-moving, high-ownership environment
• Detail-oriented and methodical — reputation management requires precision, documentation, and consistent follow-through

Branded Serp Management

• Conduct regular branded SERP audits to identify negative, inaccurate, or threatening content ranking for brand name queries
• Develop and execute displacement strategies to push negative content down search results through owned, earned, and placed content
• Monitor SERP changes on an ongoing basis and respond proactively to new threats as they emerge
• Build and optimise owned assets — social profiles, microsites, press pages, and resource hubs — that rank for branded queries and strengthen the overall SERP footprint

Review Platform Management

• Manage brand presence across review platforms including Trustpilot, Google Reviews, and relevant industry directories
• Identify and formally dispute reviews that violate platform policies including fake reviews, defamatory content, and policy breaches
• Develop and execute review acquisition strategies to build a strong and authentic positive review profile
• Monitor review sentiment on an ongoing basis and flag emerging patterns that require strategic response

Ai Reputation Management

• Monitor how brands are described in AI-generated responses across ChatGPT, Grok, Google AI Overviews, Perplexity, and Gemini
• Identify inaccurate or negative brand descriptions in LLM responses and develop strategies to correct them through source authority building and entity optimisation
• Build and maintain brand entity consistency across Wikipedia, Wikidata, Google Knowledge Panel, and third party sources to strengthen LLM brand representation
• Develop content and source placement strategies specifically designed to improve brand visibility and accuracy in AI-generated responses

Content And Narrative Strategy

• Develop positive brand content strategy specifically designed to rank for branded queries and displace negative results
• Coordinate with PR and communications teams to secure coverage in high authority publications that strengthens the brand's positive SERP and LLM footprint
• Create and optimise FAQ content, structured Q&A, and entity-rich pages that address common brand queries across both traditional search and AI platforms
• Manage crisis communication content — developing holding statements, response frameworks, and reactive content strategies for reputation emergencies

Entity And Structured Data

• Audit and maintain brand entity consistency across all web touchpoints — ensuring the brand is described accurately and consistently everywhere it appears
• Implement and maintain Organisation schema, Person schema, and FAQ schema to strengthen entity signals across owned properties
• Manage Wikipedia and Wikidata presence — creating, updating, and monitoring entries to ensure factual accuracy and completeness
• Monitor and correct Google Knowledge Panel information through structured data optimisation and authoritative source management
• Monitoring and Reporting
• Build and maintain a comprehensive reputation monitoring framework covering branded SERPs, review platforms, AI platforms, social media sentiment, and press coverage
• Deliver regular reputation health reports to the Founders and PR & Communications Manager with clear metrics, trend analysis, and prioritised recommendations
• Set up and manage monitoring alerts across all relevant platforms to ensure emerging reputation threats are identified and escalated quickly
• Track and report on the effectiveness of suppression, review, and narrative strategies over time