National Sales Manager - TT

Job Purpose

Sales Strategy & Execution

• Develop and implement the national van sales strategy aligned with business objectives.
• Establish annual, quarterly, and monthly sales targets.
• Identify opportunities for market expansion and route optimization.
• Monitor sales performance and implement corrective actions when necessary.

Team Leadership

• Lead, coach, and motivate regional van sales managers, supervisors, and sales representatives.
• Set KPIs and performance objectives for the sales team.
• Conduct regular field visits and performance reviews.
• Build succession plans and develop talent within the organization.

Distribution & Market Coverage

• Ensure effective route-to-market execution across all regions.
• Increase outlet coverage, distribution reach, and product availability.
• Monitor van productivity, route efficiency, and customer penetration.

Customer & Channel Management

• Maintain strong relationships with key customers and chains.
• Negotiate commercial agreements where applicable.
• Resolve major customer issues and ensure high service standards.

Financial Management

• Manage sales budgets and operating expenses.
• Monitor profitability, sales forecasts, and revenue performance.
• Ensure achievement of volume, value, and margin targets.

Reporting & Analysis

• Analyze sales data, market trends, and competitor activities.
• Prepare regular sales reports and business reviews for senior management.
• Recommend actions to improve sales effectiveness and market share.

Compliance & Operations

• Ensure adherence to company policies and Saudi regulations.
• Maintain vehicle fleet utilization and safety standards.
• Support implementation of sales automation and CRM systems.

Key Performance Indicators (KPIs)

• Sales revenue growth.
• Market share growth.
• Distribution and outlet coverage.
• Route productivity.
• Team performance against targets.
• Customer retention and satisfaction.
• Gross margin achievement.
• Collection and receivables performance.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or related field.
• MBA preferred.
• 8–15 years of FMCG or van sales experience.
• At least 3–5 years in a national or senior sales leadership role.
• Strong understanding of the Saudi retail
• Willingness to travel extensively within KSA.

Skills & Competencies

• Strategic sales planning.
• Leadership and team development.
• Negotiation and influencing skills.
• Route-to-market expertise.
• Financial and commercial acumen.
• Data analysis and reporting.
• CRM and sales automation proficiency.
• Excellent communication skills in English; Arabic is a strong advantage.