Marketing Specialist
Role Overview
Riyadh-based Marketing Specialist supporting integrated regional marketing programmes across MEA.
The role combines field marketing, events, campaigns, content, digital channels, marketing technology, and performance measurement.
Key Skills for This Role
Full Job Posting
About RLDatix
RLDatix provides solutions used by healthcare organizations to improve health and care and support care providers.
The company has more than 2,000 team members and serves over 10,000 healthcare organizations worldwide.
Role overview
Riyadh-based Marketing Specialist supporting integrated regional marketing programmes across MEA.
The role combines field marketing, events, campaigns, content, digital channels, marketing technology, and performance measurement.
Responsibilities
- Analyse campaign, event, and webinar performance; maintain dashboard and CRM data and report on marketing contribution.
- Translate regional priorities and audience needs into practical marketing plans, briefs, and activity calendars.
- Coordinate events, exhibitions, webinars, and seminars with Sales, business leaders, marketing teams, and external partners.
- Align lead qualification and follow-up with partners.
- Plan and execute demand-generation and brand-building campaigns across events, email, digital, social, partner, and PR channels.
- Develop and localise audience-focused content; apply attribution methods to assess pipeline contribution and improve messaging, channel mix, and targeting.
Requirements
- Two to four years delivering integrated B2B marketing programmes in regional or multi-market environments.
- Experience with events, exhibitions, webinars, seminars, and digital campaigns, including qualified lead generation and pipeline contribution.
- Hands-on experience with marketing automation, CRM, webinar, event-management, digital, social media, and reporting platforms.
- Capability in planning, segmentation, content development, brand governance, vendor coordination, budget management, analysis, and reporting.
- Project management, communication, and stakeholder-management skills; able to manage multiple priorities and act on insights.
- Native Arabic and professional written and spoken English.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Healthcare technology, enterprise software, or regulated B2B experience is an advantage.
Benefits and inclusion
- The company describes flexible work practices, employee wellness support, and a benefits package supporting health, wellbeing, and future needs.
- RLDatix states that it is an equal opportunity employer and provides reasonable accommodation during the application and interview process.
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