Marketing Specialist

Overview

About the Role

1. Marketing & Campaign Management

• Develop and execute marketing plans for products, services, and business initiatives.
• Support the planning and rollout of marketing campaigns, promotional activities, and product launches.
• Contribute to the development of campaign concepts, messaging, and communication materials.
• Ensure marketing initiatives are aligned with brand standards and business priorities.
• Coordinate the timely implementation of approved campaigns and promotional activities.
• 2.
• Market Research & Product / Service Positioning
• Conduct market research to identify trends, customer needs, and business opportunities.
• Monitor competitor offerings, market developments, and customer expectations on a regular basis.
• Support the positioning and promotion of products and services based on market demand and competitive landscape.
• Gather and analyze market feedback to support continuous improvement of offerings and campaigns.
• Contribute insights and recommendations to enhance product visibility and market competitiveness.

3. Communication & Stakeholder Coordination

• Coordinate with internal stakeholders to support the smooth implementation of marketing and commercial initiatives.
• Prepare internal and external communication materials, presentations, and official correspondence as required.
• Facilitate effective communication between business teams and support functions to meet business requirements.
• Support cross-functional alignment for campaigns, pricing changes, product updates, and promotional activities.
• Contribute to the development and adherence of internal marketing and communication processes.

4. Reporting

• Prepare weekly, monthly, and quarterly reports on marketing activities, and market insights.
• Maintain accurate and up-to-date records of pricing references, campaign plans, and supporting documentation.
• Provide regular updates to line management on progress, opportunities, and implementation challenges.

Education / Certifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Economics, Telecommunications, or a related field.
• Relevant professional certification in Marketing, Digital Marketing, Brand Management, Communications, or Telecom Commercial / Pricing is an advantage.

Experience

• 3 to 5 years of relevant experience in marketing, communications, market research, or commercial analysis in the telecom space is preferred.
• Experience in campaign management, promotional activities, and brand initiatives is required.

Knowledge / Technical Skills

• Strong knowledge of marketing, campaign management, and promotional planning
• Strong market research, competitor benchmarking, and analytical capabilities
• Strong problem-solving and commercial thinking skills
• Ability to draft and review professional communication, presentations, and official correspondence in English and Arabic
• Strong stakeholder management and cross-functional coordination skills
• Good understanding of brand positioning, customer engagement, and corporate image management
• Good planning, organization, and execution skills with attention to detail

Equal Opportunity Statement