Digital Marketing Specialist
Skills
About This Role
Overview
Implement the comprehensive and creative digital marketing strategies that includes SEO, performance marketing, applications, website, and other digital channels.
Align marketing efforts with overall marketing and business objectives.
Implement SEO strategies to improve the website's visibility and ranking in search engine results.
This includes keyword research, on page optimization, meta tags, image optimization, and link building to increase organic traffic.
Develop a content marketing strategy that includes blog posts, articles, videos, infographics, and other multimedia content.
Regularly monitor, analyze, and suggest recommendations when and if required for a more efficient and updated approach for the overall strategy.
Conduct keyword research, create compelling content, and manage online advertising campaigns for maximum ROI on various platforms such as Google Ads, social media ads, and display networks.
Regularly monitor ad performance, optimize targeting and budget allocation to maximize ROI.
Analyze the performance of all digital ads to ensure they are well optimized and we stay ahead of the competition to achieve maximum results.
Ensure to optimize ads to lower overall costs such as CPL (Cost Per Lead).
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