Marketing Manager (UAE Healthcare Experience)

About This Role

Job Summary

We are seeking an experienced Marketing Manager with strong UAE healthcare experience , ideally within Obstetrics & Gynecology and Mental Health & Well‑Being services. The successful candidate will lead and execute strategic marketing initiatives to strengthen brand awareness, drive patient engagement, and support service growth across multiple healthcare offerings. The role requires a fluent Arabic speaker with a formal degree in Marketing and deep understanding of the UAE healthcare landscape.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with organizational goals and clinical priorities.
• Lead marketing initiatives for OB-GYN, Women’s Health, Mental Health, and Well‑Being services .
• Plan and manage digital marketing campaigns (social media, paid ads, SEO/SEM, content marketing).
• Oversee branding, positioning, and messaging , ensuring cultural sensitivity and compliance with UAE regulations.
• Collaborate closely with medical teams, operations, and leadership to align marketing efforts with service delivery.
• Manage agency partnerships , media buying, and creative development.
• Analyze campaign performance, patient acquisition data, and ROI; prepare regular performance reports.
• Ensure all marketing communications comply with UAE healthcare advertising regulations (MOH / DOH / DHA) .
• Support community outreach initiatives , awareness campaigns, and health promotion programs.
• Manage marketing budgets and optimize spend for maximum impact.
• Conduct market research and competitor analysis to identify growth opportunities.

Required Qualifications

• Bachelor’s degree in marketing (mandatory).
• (Master’s degree or professional certification is an advantage.)
• Minimum 5–7 years of relevant marketing experience , with proven exposure to UAE healthcare sector .
• Demonstrated experience in OB-GYN, Mental Health, Wellness, or related specialty healthcare services is highly preferred.
• Arabic & English fluency (spoken and written) – mandatory .
• Strong understanding of UAE healthcare regulations and patient behavior .
• Experience managing digital platforms, social media, CMS, CRM, and marketing analytics tools .
• Excellent communication, presentation, and stakeholder management skills.

Key Skills & Competencies

• Strategic marketing planning
• Healthcare digital marketing
• Brand management & positioning
• Campaign performance analytics
• Patient engagement & experience mindset
• Cultural awareness and sensitivity
• Strong organizational and leadership skills
• Ability to work in a fast‑paced healthcare environment

Preferred Attributes

• Experience working with clinicians and medical leadership
• Background in women’s health or mental health marketing campaigns
• Knowledge of patient acquisition funnels and healthcare CRM systems
• UAE healthcare market network and vendor exposure