Marketing Manager UAE

Role Overview

Responsibilities

• Own UAE's marketing performance day to day, treating local commercial outcomes as direct personal accountability.
• Execute the UAE portion of the regional marketing plan, adapting tactics to local market conditions within agreed budget and brand parameters.
• Manage local brand, OOH, TV, radio, podcast, affiliate, and influencer relationships in coordination with central Centres of Excellence.
• Track UAE-specific brand health and digital reputation signals, surfacing issues early.
• Recommend budget reallocation and channel trade-offs for UAE with clear rationale.
• Escalate regulatory, cultural, or reputational risks specific to Dubai early and factually.
• Build and manage day-to-day relationships with UAE-based agencies, media owners, and partners.
• Coordinate agency or junior marketing resource dedicated to UAE where the market requires it.
• Support Head of Marketing MENA with other markets, with a focus on performance marketing across the region.

Requirements

• 5+ years of in-house experience running marketing execution or owning a market/channel budget in a regulated consumer industry.
• Financial services, fintech, or brokerage experience preferred.
• First-hand knowledge of UAE channels: OOH, TV, radio, podcasts, affiliates, influencers, and local sponsorships.
• Understanding of the SCA framework and UAE marketing rules, with a habit of checking before assuming.
• Able to spot which local opportunities fit agreed strategy and risk tolerance.
• Makes quick, sound calls within remit and knows what needs Head of Marketing sign-off.
• Looks for root cause when a channel underperforms instead of adding spend.
• Works with Centres of Excellence on execution standards.
• Manages agencies, media, and partners like someone who owns the outcome.
• Escalates risks early rather than explaining them later.
• Comfortable working within set boundaries while pushing for what the market needs.
• Fluent Arabic and English required.

Benefits

• Competitive salary.
• Work-life harmony.
• Annual performance bonus.
• Generous time off and annual leave policy.
• Employee referral program.
• Comprehensive health and pension benefits plus location-specific perks.
• 30 extra days to work remotely from anywhere in the world, with some restrictions.
• Two additional paid volunteer days each year.

Application Notes

• AI tools may be used to support parts of the hiring process, such as reviewing applications and analyzing resumes; final hiring decisions are made by humans.