Head of Brand & Sponsorship

Responsibilities:

• Brand Campaigns Sponsorship & Events
• Own end-to-end delivery of Capital.com's big-ticket brand campaigns, turning the Brand Director's strategy into standout, well-executed work across markets
• Partner closely with the Head of Creative, who leads creative production, to ensure every campaign is built and delivered to a premium standard
• Work with market analysts and the PR team to align campaign timing, messaging and measurement
• Manage campaign budgets, timelines and sign-off across multiple markets and stakeholders
• Lead delivery across campaigns of every scale, from moments built around a global brand asset to local activity such as a UK spread betting campaign or a new performance-led campaign for the paid social team
• Feed into the strategic thinking behind paid social alongside the paid social team, for example how a new channel is seeded with initial paid support, or how an organic boosting strategy is agreed and backed with paid
• Bring imagination to how the brand shows up, finding new ways to express Capital.com's premiumisation and expansion ambitions through brand activity
• Own the sponsorship and events function end to end: evaluating and negotiating new opportunities, then delivering the activations that bring them to life
• Draw on activation support at global level from the events team and at local level from regional marketing leads and local offices, so delivery is never carried alone
• Evaluate opportunities across sport, conferences and other partnerships against clear criteria for brand fit, audience relevance and commercial value
• Lead negotiation and management of sponsorship contracts, protecting Capital.com's interests and tracking every commitment on both sides
• Build and maintain relationships with rights holders, sports marketing agencies and event partners as the primary point of contact
• Plan and deliver event activations and client hospitality end to end — suppliers, guest lists, merchandise, booths — working with the design team so every physical presence reflects the brand
• Collaborate with the CMO, regional marketing managers and regional CEOs to align sponsorship priorities across markets and activate global properties locally
• Work with Compliance and Legal to ensure all sponsorship and event activity meets regulatory requirements across Capital.com's jurisdictions
• Track and report on sponsorship performance and ROI, and build out the sponsorship and events team as the function grows

Requirements:

• Senior experience delivering brand campaigns end to end — an account director or campaign delivery background rather than a pure strategy role
• Proven experience managing sponsorships, partnerships or events at a senior level, from deal negotiation through to on-site activation
• Confidence negotiating and managing commercial contracts, with the judgement to evaluate opportunities critically rather than just enthusiastically
• Strong end-to-end event management skills, including logistics, supplier management and hospitality delivered to a high standard
• Excellent relationship management — you build trust quickly with creative partners, rights holders and senior internal stakeholders alike
• The ability to work across a complex, multi-market stakeholder structure without losing pace or clarity
• Highly brand literate, with the instinct to spot opportunities and build a compelling case for the ones worth pursuing
• Comfortable building a function from a small base, with willingness to travel roughly 20% of the time for events and activations

Nice to have:

• Existing relationships with sports rights holders, conference organisers or sports marketing agencies
• Agency-side background in sponsorship, experiential or brand campaign delivery
• Experience managing brand or sponsorship activity across multiple international markets simultaneously
• Familiarity with financial promotions rules as they apply to marketing, sponsorship and events
• Experience within a financial services or fintech business

What you will get in return: