Marketing Manager

Marketing Manager

Key Responsibilities

• Develop and implement marketing strategies aligned with business goals and brand positioning
• Plan and execute product launches, promotions, and seasonal campaigns
• Manage brand identity across all channels (digital, print, in-store, packaging, events)
• Oversee digital marketing efforts including social media, content, email, and paid advertising
• Conduct market research to analyze consumer behavior, trends, and competitor activity
• Collaborate with sales, operations, and product development teams
• Manage marketing budgets and track ROI of campaigns
• Coordinate with agencies, designers, influencers, and media partners
• Ensure compliance with food labeling, advertising, and regulatory standards
• Monitor performance metrics and prepare marketing reports for management

Required Skills & Competencies

• Proven expertise in developing and executing marketing strategies that drive brand awareness and customer engagement
• Advanced proficiency in social media management and content creation across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Strong analytical skills with the ability to interpret data, track KPIs, and translate insights into actionable recommendations
• Excellent written and verbal communication skills with the ability to craft compelling brand narratives and messaging
• Demonstrated experience in PR, media relations, and press coordination
• Proficiency in marketing automation tools, CRM systems, and analytics platforms
• Project management and event coordination experience with strong organizational abilities
• Budget management and financial acumen with experience in resource allocation and ROI analysis
• Creative problem-solving skills with the ability to think innovatively and adapt to changing market conditions

Required Experience

• Minimum 3-5 years of professional marketing management experience in a corporate environment
• Proven track record of successfully developing and launching marketing campaigns
• Experience building and maintaining relationships with media, influencers, and external stakeholders
• Demonstrated success in event planning, coordination, and execution

Preferred Skills & Experience

• Experience in the hospitality, retail, or consumer-facing industry
• Familiarity with the Saudi Arabian market and local business practices
• Proficiency in graphic design tools or video editing software
• Experience with market research methodologies and competitive analysis
• Knowledge of digital marketing trends and emerging technologies
• Multilingual capabilities (Arabic language skills are a plus)