Marketing Manager - Fitness and Wellness
Skills
About This Role
Fitness & Wellness Marketing Strategy & Execution
- Develop and execute structured marketing plans for fitness programs, wellness initiatives, classes, and seasonal campaigns.
- Ensure alignment with overall brand positioning and commercial objectives.
- Drive member acquisition, participation, and retention through targeted campaigns.
On-Ground Execution & Club Alignment (Riyadh)
- Act as the primary marketing lead for Riyadh fitness and wellness operations.
- Work closely with club management, trainers, and sales teams to ensure alignment and execution.
- Ensure campaigns are relevant, timely, and effectively delivered on the ground.
- Support immediate response to operational and market needs.
Program & Initiative Launch Support
- Support the launch of new wellness programs, signature experiences, and partnerships.
- Prepare campaign toolkits and messaging frameworks prior to launch.
- Ensure full marketing readiness before program rollout.
Revenue & Commercial Support
- Support membership acquisition through targeted fitness and wellness campaigns.
- Drive secondary revenue streams including personal training, wellness services, and programming.
- Work closely with Sales to ensure marketing directly contributes to commercial performance.
CORE Social Wellness Clubs Support
- Act as the dedicated marketing lead for fitness and wellness across CORE Social Wellness Clubs.
- Translate technical fitness and wellness concepts into clear, member-facing communication.
- Ensure consistency of messaging across all club touchpoints.
Campaign Management & Performance Tracking
- Execute campaigns through digital, social, CRM, in-club, and event channels.
- Monitor engagement, participation, and commercial performance metrics.
- Provide structured reporting and insights to optimize campaign effectiveness.
Cross-Functional Coordination
- Work closely with Brand, Operations, Sales, and Events teams to ensure alignment.
- Coordinate with external partners, trainers, and wellness ambassadors when required.
- Ensure integration of fitness and wellness marketing within the broader CORE ecosystem.
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