EEMEA Marketing Manager -TMTT

Overview

Strategic & Market Development

• Develop and execute annual regional marketing plans aligned with global strategy and local market maturity
• Adapt global strategies to capture opportunities and address access, reimbursement, and adoption barriers
• Drive market and therapy development initiatives in emerging and early‑adoption countries (education, awareness, care‑pathway development, stakeholder engagement)
• Analyze market, clinical, and competitive data to prioritize countries and guide portfolio and investment decisions

Product Launch & Commercialization

• Lead major product launches from pre‑launch readiness to full commercialization
• Develop comprehensive launch strategies, messaging, and tactical plans as part of the regional portfolio marketing approach, adapted to local regulatory, clinical, and commercial realities.
• Ensure Salesforce readiness (value messaging, competitive positioning, launch tools)
• Develop the regional clinical and value narrative supporting product adoption in complex healthcare systems.

Stakeholder & KOL Engagement

• Build and maintain strong relationships with Key Opinion Leaders (KOLs) to inform portfolio marketing launch strategy, clinical positioning, and market insights.
• Collaborate closely with clinicians, hospital administrators, and other stakeholders to understand adoption drivers and barriers.
• Partner with regional sales, clinical specialists, governmental affairs, health economics, and training teams to ensure aligned portfolio marketing execution.

Portfolio Marketing Materials, Compliance & Congress

• Tailor regional portfolio marketing materials, programs, and campaigns supporting product launches and ongoing commercialization.
• Drive portfolio marketing collateral and, when appropriate, patient materials through all required legal, regulatory, and compliance approval processes.
• Lead major projects related to Congress Management, ensuring strong regional presence and alignment with portfolio marketing strategic priorities.

Budget & Project Management

• Manage regional portfolio marketing budgets related to product lines, campaigns, and projects.
• Lead and coordinate complex cross-functional projects in a fast-paced, matrix environment.
• Monitor performance and adjust portfolio marketing plans dynamically based on market feedback and results.
• Understand the basics of P&L management.
• Work in close collaboration and alignment with the Professional Education team to ensure effective and safe use of Edwards’ products.
• What you'll need (Required):
• Bachelor’s degree with 8+ years of relevant experience in portfolio marketing, sales, or the healthcare industry; OR
• Master’s degree (or equivalent) with 6+ years of related experience
• Experience in medical devices, cardiovascular therapies, or complex hospital environments
• Strong start-up and entrepreneurial mindset, with ability to operate in ambiguous, evolving, and resource-constrained environments
• Proven experience in market development and portfolio marketing, particularly in emerging and heterogeneous regions
• Demonstrated ability to translate and adapt global portfolio marketing strategies into effective local and regional execution plans
• Excellent project management skills with ability to manage multiple priorities simultaneously
• Deep understanding of portfolio marketing principles, product lifecycle management, and launch excellence
• Ability to forecast product performance and assess market share, pricing, ASPs, and competitive dynamics
• Strong experience in market research design and execution, including Voice of Customer initiatives supporting portfolio marketing decision making
• Solid clinical understanding of cardiovascular disease areas and hospital purchasing processes
• Excellent written and verbal communication skills with strong influencing and negotiation capabilities
• Ability to work effectively across cultures, countries, and organizational levels
• Proven ability to collaborate with cross-functional teams and regional leadership
• Fluent English, Arabic, and French
• Ability to travel extensively across EEMEA (up to 60%)
• Proven ability to work effectively under pressure