Marketing Manager
Skills
About This Role
Strategic Marketing & Brand Development
- Develop and implement comprehensive marketing strategies aligned with company growth objectives.
- Build strong nationwide brand awareness and market presence across all regions of Saudi Arabia.
- Maintain and enhance the company s brand identity, positioning, and customer perception.
- Lead annual and quarterly marketing planning, budgeting, and campaign execution.
- Conduct market research and competitor analysis to identify growth opportunities and market trends.
B2C Marketing & Customer Acquisition
- Design and execute campaigns targeting individual consumers to increase branch traffic and online orders.
- Manage digital marketing channels including social media, paid advertising, SEO, SMS campaigns, influencer collaborations, and email marketing.
- Develop customer loyalty programs, promotional campaigns, and retention strategies.
- Improve customer engagement and satisfaction through targeted marketing initiatives.
- Coordinate seasonal campaigns, national events, and branch-specific promotions.
B2B Marketing & Business Growth
- Develop marketing strategies targeting corporate clients, hotels, restaurants, medical facilities, salons, gyms, and other commercial sectors.
- Support the sales team in generating leads and strengthening business partnerships.
- Create corporate marketing materials, presentations, proposals, and service campaigns.
- Build strategic alliances and partnership opportunities to expand the company s commercial client base.
Branch Marketing Operations
- Ensure marketing consistency across all branches and customer touchpoints.
- Coordinate local marketing activities and branch launch campaigns.
- Monitor branch performance and support underperforming locations with targeted campaigns.
- Collaborate with operations teams to improve customer experience and service presentation.
Digital Presence & Performance Marketing
- Oversee websites, mobile application, online ordering platforms, and digital customer journey.
- Analyze campaign performance and optimize marketing ROI using data-driven strategies.
- Monitor KPIs including customer acquisition cost, conversion rates, engagement metrics, retention, and revenue growth.
- Manage relationships with external agencies, designers, media partners, and content creators.
Team Leadership & Management
- Lead, mentor, and develop the marketing team and external vendors.
- Establish marketing policies, workflows, and reporting systems.
- Ensure timely execution of campaigns within approved budgets and timelines.
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