Marketing Manager - Loyalty

About This Role

CSi is a new, integrated business unit under Landmark Group , bringing together the most critical growth-driving capabilities into one unified engine. We are building the next phase of our growth—and at the center of it is a newly launched strategic division: CSi – Customer, Strategy & Intelligence. This isn’t just another team. This is where customer, data, product, and AI come together to shape the future of retail. It combines:

• Data & Analytics
• Loyalty (Shukran)
• Partnerships & Co-brands
• Performance & Digital Marketing
• Customer Product & Martech

CSi stands for

• C – Customer (CX) → Building seamless, end-to-end customer journeys
• S – Strategy & Analytics → Driving smarter business decisions through data
• i – Intelligence (AI + BI) → Powering everything with AI-led insights

We are looking for a Manager – Loyalty Strategy & Growth to lead the strategic design and optimization of the Shukran loyalty program. This role will be responsible for driving long-term customer value (CLTV), retention, and engagement by defining lifecycle journeys, campaign strategy, and loyalty initiatives across a cross-functional ecosystem including CRM, Martech, Product, Partnerships, and Analytics.

The ideal candidate is a strategic thinker with strong commercial acumen, capable of translating customer insights into impactful loyalty initiatives that deliver measurable business results.

Job Title: Manager – Loyalty Strategy & Growth

Job Location: Dubai

Responsibilities:

Loyalty Strategy & Planning

• Define and own the loyalty strategy and roadmap, aligned with business objectives
• Identify and prioritize initiatives across campaigns, lifecycle journeys, partnerships, and gamification
• Balance short-term commercial impact with long-term customer value creation
• Leverage customer insights, market trends, and competitive benchmarks to continuously evolve the program

Customer Lifecycle & CLTV Optimization

• Design and optimize end-to-end customer journeys (onboarding, engagement, retention, reactivation, tier progression)
• Partner with Analytics teams to define segmentation and targeting strategies
• Identify opportunities to improve customer lifetime value, frequency, and retention
• Incorporate customer feedback and behavioral insights into journey design

Campaign Strategy & Orchestration

• Define the campaign strategy and calendar across key commercial moments
• Lead cross-functional alignment with CRM, Martech, Product, and Business teams to ensure seamless execution
• Ensure campaigns are delivered consistently across regions, concepts, and channels

Partnerships & Gamification

• Work closely with the Partnerships team to translate partnerships into commercially impactful loyalty initiatives
• Design gamification mechanics (challenges, missions, rewards) to drive engagement and behavioral change
• Identify new engagement opportunities to differentiate the loyalty program

Performance, Experimentation & Optimization

• Define success metrics and KPIs for all loyalty initiatives in collaboration with Analytics
• Establish a test-and-learn agenda (A/B testing, pilots, POCs)
• Continuously optimize campaigns and journeys based on data-driven insights
• Monitor performance and identify opportunities for improvement across lifecycle stages

Stakeholder Management & Cross-functional Collaboration

• Act as the central point of coordination across CRM, Martech, Product, Partnerships, and Analytics teams
• Ensure alignment on priorities, timelines, and expected outcomes
• Influence stakeholders and drive decision-making

Budget Management & Commercial Efficiency

• Own and manage the loyalty marketing and campaign budget, ensuring optimal allocation of resources
• Evaluate investment decisions based on expected ROI and business impact
• Track performance vs spend and identify opportunities to improve efficiency
• Ensure campaigns and initiatives are delivered within budget while maximizing returns

Qualifications:

• 7+ years of experience in marketing, with a focus on loyalty program management or customer relationship management.
• Experience in leading ATL and BTL marketing campaigns
• Experience leading strategic initiatives and cross-functional projects
• Strong stakeholder management and influencing skills across multiple teams
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with marketing automation tools, CRM platforms, and analytics software.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities, with a passion for driving results and exceeding targets.

Key Skills:

• Strategic thinking with strong commercial mindset
• Ability to translate data into actionable strategies
• Strong stakeholder management and influencing skills
• Structured problem-solving and prioritization
• Ability to operate in a fast-paced, complex environment

Why join CSi?

This is where your role becomes bigger than just a job. You’ll get to:

• Work at the intersection of Product, Data, AI, and Customer Experience
• Build solutions that impact millions of customers across multiple brands
• Be part of a high-ownership, high-visibility team
• Solve real business problems—not just execute tasks
• Shape how modern retail operates in the region

Who should apply?

If you are someone who:

• Thinks customer-first
• Loves solving problems using data and technology
• Wants to work on AI, Martech, Product, or Analytics
• Enjoys working in a fast-paced, high-impact environment

CSi is where you should be.

We’re not just hiring for roles. We’re building the future of customer intelligence at scale.

If you want to be part of something that is strategic, visible, and truly impactful—this is your moment.