Marketing Manager - Loyalty

Csi

• Data & Analytics

• Loyalty (Shukran)

• Customer Product & Martech

• CSi stands for
• **C – Customer (CX)**
• → Building seamless, end-to-end customer journeys
• **S – Strategy & Analytics**
• → Driving smarter business decisions through data
• **i – Intelligence (AI + BI)**
• → Powering everything with AI-led insights
• We are looking for a Manager – Loyalty Strategy & Growth to lead the strategic design and optimization of the Shukran loyalty program.
• This role will be responsible for driving long-term customer value (CLTV), retention, and engagement by defining lifecycle journeys, campaign strategy, and loyalty initiatives across a cross-functional ecosystem including CRM, Martech, Product, Partnerships, and Analytics.
• The ideal candidate is a strategic thinker with strong commercial acumen, capable of translating customer insights into impactful loyalty initiatives that deliver measurable business results.
• Job Title: Manager – Loyalty Strategy & Growth

Loyalty Strategy & Planning

• Define and own the loyalty strategy and roadmap, aligned with business objectives
• Identify and prioritize initiatives across campaigns, lifecycle journeys, partnerships, and gamification
• Balance short-term commercial impact with long-term customer value creation
• Leverage customer insights, market trends, and competitive benchmarks to continuously evolve the program

Customer Lifecycle & Cltv Optimization

• Design and optimize end-to-end customer journeys (onboarding, engagement, retention, reactivation, tier progression)
• Partner with Analytics teams to define segmentation and targeting strategies
• Identify opportunities to improve customer lifetime value, frequency, and retention
• Incorporate customer feedback and behavioral insights into journey design

Campaign Strategy & Orchestration

• Define the campaign strategy and calendar across key commercial moments
• Lead cross-functional alignment with CRM, Martech, Product, and Business teams to ensure seamless execution
• Ensure campaigns are delivered consistently across regions, concepts, and channels

Partnerships & Gamification

• Work closely with the Partnerships team to translate partnerships into commercially impactful loyalty initiatives
• Design gamification mechanics (challenges, missions, rewards) to drive engagement and behavioral change
• Identify new engagement opportunities to differentiate the loyalty program

Performance, Experimentation & Optimization

• Define success metrics and KPIs for all loyalty initiatives in collaboration with Analytics
• Establish a test-and-learn agenda (A/B testing, pilots, POCs)
• Continuously optimize campaigns and journeys based on data-driven insights
• Monitor performance and identify opportunities for improvement across lifecycle stages

Stakeholder Management & Cross-Functional Collaboration

• Act as the central point of coordination across CRM, Martech, Product, Partnerships, and Analytics teams
• Ensure alignment on priorities, timelines, and expected outcomes
• Influence stakeholders and drive decision-making

Budget Management & Commercial Efficiency

• Own and manage the loyalty marketing and campaign budget, ensuring optimal allocation of resources
• Evaluate investment decisions based on expected ROI and business impact
• Track performance vs spend and identify opportunities to improve efficiency
• Ensure campaigns and initiatives are delivered within budget while maximizing returns

Qualifications

• 7+ years of experience in marketing, with a focus on loyalty program management or customer relationship management.
• Experience in leading ATL and BTL marketing campaigns
• Experience leading strategic initiatives and cross-functional projects
• Strong stakeholder management and influencing skills across multiple teams
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with marketing automation tools, CRM platforms, and analytics software.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities, with a passion for driving results and exceeding targets.

Key Skills

• Strategic thinking with strong commercial mindset
• Ability to translate data into actionable strategies
• Strong stakeholder management and influencing skills
• Structured problem-solving and prioritization
• Ability to operate in a fast-paced, complex environment

Why join CSi?

• This is where your role becomes bigger than just a job.
• You’ll get to:
• Work at the intersection of

Product, Data, AI, and Customer Experience

• Build solutions that impact
• millions of customers across multiple brands
• Be part of a
• high-ownership, high-visibility team
• Solve real business problems—not just execute tasks
• Shape how
• modern retail operates in the region
• Who should apply?
• If you are someone who:
• Thinks
• customer-first
• Loves solving problems using
• data and technology
• Wants to work on

AI, Martech, Product, or Analytics

• Enjoys working in a
• fast-paced, high-impact environment
• CSi is where you should be.
• We’re not just hiring for roles.
• We’re building the
• future of customer intelligence at scale.
• If you want to be part of something that is
• strategic, visible, and truly impactful—this is your moment.