Marketing Manager-HOB

Role overview

Responsibilities

• Develop integrated marketing strategies aligned with business objectives, brand positioning, and revenue targets.
• Build H.O.B’s identity as a niche and luxury fragrance destination while maintaining each fragrance house’s positioning.
• Plan and execute fragrance launches, seasonal campaigns, promotions, events, and brand activations.
• Drive online sales through social media, paid advertising, website campaigns, SEO, email marketing, and customer engagement.
• Create content about fragrance craftsmanship, scent profiles, brand heritage, and product exclusivity.
• Build relationships with influencers, content creators, media partners, and luxury lifestyle communities.
• Coordinate in-store activations, visual merchandising, sampling, and customer experiences to improve footfall and conversion.
• Manage budgets and track campaign ROI, sales growth, customer acquisition, conversion rates, and repeat purchases.
• Monitor fragrance trends, competitor activity, customer preferences, and emerging brands.
• Collaborate with retail operations, e-commerce, merchandising, procurement, and management teams.

Qualifications and experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5–8 years of marketing experience, preferably in luxury retail, niche perfumery, beauty, cosmetics, or premium lifestyle brands.
• Proven experience in integrated marketing campaigns, digital marketing, brand development, and retail activations.
• Strong understanding of luxury consumer behavior, influencer marketing, content creation, and e-commerce growth.
• Experience managing marketing budgets, agencies, and commercial performance metrics.
• UAE/GCC market experience is preferred.

Key competencies

• Luxury brand positioning and storytelling.
• Strategic and commercial thinking.
• Digital marketing and e-commerce expertise.
• Creativity and campaign execution.
• Influencer, PR, and partnership management.
• Data-driven decision-making and stakeholder collaboration.