E-commerce manager

Role overview

Key responsibilities

• Develop e-commerce strategy aligned with retail and brand objectives; own sales, revenue growth, conversion, average order value, and other KPIs.
• Manage website and marketplace operations, product listings, pricing, promotions, collections, descriptions, imagery, and online merchandising.
• Keep websites current with launches, campaigns, offers, and brand content.
• Analyze customer behavior, website performance, sales trends, and conversion data to identify growth opportunities.
• Work with Marketing and Brand teams on digital campaigns, launches, promotions, and seasonal activities.
• Coordinate with Operations, Warehouse, Logistics, and Customer Service on order fulfillment and customer experience.
• Monitor online inventory and coordinate to reduce stock-outs and fulfillment issues.
• Manage external platform, marketplace, agency, technology partner, and vendor relationships as needed.
• Identify improvements to website functionality, user experience, payment processes, and the online customer journey.
• Report performance and actionable insights to management; monitor competitor activity, market trends, pricing, and promotions.
• Maintain online brand presentation in line with brand positioning and guidelines; improve customer acquisition, retention, engagement, and conversion.

Requirements

• Bachelor’s degree in E-Commerce, Marketing, Business, Digital Marketing, or a related field.
• 5+ years of e-commerce experience; experience in retail, luxury, beauty, fragrance, fashion, or F&B consumer businesses is preferred.
• Strong experience managing e-commerce websites and online marketplaces.
• Good understanding of e-commerce platforms, CMS, payment gateways, CRM, analytics, and digital marketing tools.
• Strong commercial and analytical skills, including interpreting sales and customer data.
• Advanced Excel skills and experience with e-commerce dashboards and reporting tools.
• Strong understanding of online merchandising, SEO, conversion optimization, promotions, and customer experience.
• Cross-functional experience with Marketing, Retail, Operations, Logistics, Finance, and IT.
• Strong communication, stakeholder management, and problem-solving skills; organized, detail-oriented, and comfortable in a fast-paced, target-driven environment.

Key competencies

• Commercial and business acumen; e-commerce strategy; digital and online merchandising.
• Data analysis and reporting; customer experience; stakeholder management.
• Problem solving; project management; attention to detail; results orientation.