Marketing Manager -Food & Beverage Retail
Skills
About This Role
Overview
Leverage your strategic marketing expertise and creative vision to join a dynamic F&B company specializing in the coffee industry, based in Saudi Arabia.
As a Marketing Manager, you will play a central role in driving brand awareness, customer engagement, and business growth through innovative marketing strategies across all channels.
Key Responsibilities
Develop and implement comprehensive marketing strategies aligned with business objectives to enhance brand presence and market share
Plan, execute, and oversee marketing campaigns across digital, social media, in-store promotions, and local events
Manage the brand's digital presence, creating engaging content for social media platforms, website, and email marketing
Analyze market trends, customer insights, and competitor activities to identify growth opportunities
Manage the marketing budget effectively, ensuring campaigns deliver strong ROI
Collaborate with internal teams (Operations, Product Development) to ensure cohesive brand message and customer experience
Build and maintain relationships with media, influencers, and strategic partners
Track and report on campaign performance, using data to inform future strategies
& Experience
Bachelor's degree in Marketing, Business, or a related field
Minimum 10 years of proven experience as a Marketing Manager
Experience
must be specifically within F&B, retail, or hospitality sectors (specialty coffee industry experience is highly desirable)
Demonstrable experience in leading digital marketing, social media, and advertising campaigns
Excellent strategic thinking, analytical, and problem-solving skills
Creative mindset with exceptional eye for detail and brand aesthetics
Strong written and verbal communication skills in English; proficiency in Arabic is a significant advantage
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