Marketing Manager (F&B)
Skills
About This Role
Brand Strategy & Development
- Develop and execute brand strategies and positioning for new and existing F&B concepts.
- Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance.
- Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints.
Marketing & Campaign Management
- Plan and execute full-cycle marketing campaigns (digital and offline), from ideation through launch and performance review.
- Drive sales growth through targeted, data-informed marketing initiatives.
- Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives.
Social Media & Content
- Lead social media strategy, content direction, and audience engagement across platforms.
- Ensure content reflects brand tone, positioning, and customer insight.
- Monitor performance metrics and optimize content and campaigns accordingly.
Packaging & Brand Assets
- Develop packaging concepts that reflect brand identity while meeting operational and cost considerations.
- Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility.
New Concept Launch & Scaling
- Support the launch of new F&B concepts, including branding, packaging, and go-to market plans.
- Manage brands in the proof-of-concept phase and support their transition into scalable, repeatable models.
- Adapt marketing strategies as brands expand across locations and markets.
Cross-Functional Collaboration
- Work closely with operations, supply chain, and leadership teams to align marketing with business realities.
- Manage multiple brands simultaneously until each is fully established and structured.
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