Marketing Manager - Education Conference & Exhibition

Design and execute integrated marketing campaigns tailored to the localised market.

Align campaigns with international strategies, focusing on sponsor and attendee engagement.

Develop and maintain a marketing plan covering all phases of the event cycle.

Localize global campaigns to suit the cultural, linguistic, and business nuances of the market.

Manage the entire marketing lifecycle, from planning to execution, across digital, print, and experiential channels.

Expand beyond language to include culturally tailored visual elements, narratives, and messaging specific to localised Education market sensitivities.

Incorporate case studies or success stories from local companies to build local trust and resonance

Use Monday.com for project management, ensuring all activities meet deadlines and KPIs.

Share weekly reports outlining completed activities and upcoming plans.

Work closely with sales teams to generate exhibitor and sponsorship leads

Collaborate with conference production to develop content-led campaigns around event themes

Partner with digital, content, and PR teams to create integrated campaigns that deliver measurable results.

Utilize market research, attendee profiling, and analytics to refine audience segmentation and campaign messaging.

Implement real-time performance tracking and optimize campaigns based on actionable insights.

Regularly assess attendee feedback and campaign data to inform future strategies.

Collaborate with the data team to create a cyclical data strategy.

Analyse and segment audience data to maximise engagement and ROI.

Lead the production of localised marketing materials, including brochures, email campaigns, and social media posts.

Supervise translations and ensure consistency in tone and messaging across all communications.

Work with graphic design teams to develop culturally relevant visual content.

Leverage trending local platforms like LINE and X more extensively for engaging with local audiences.

Promote and manage unique event features such as the Future Leaders Networking Breakfast, Women in Education Networking, and the Official Welcome Reception to the local market to ensure attendance.

Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.

Act as the primary liaison between the marketing team and specialized functions, such as SEO, CRM, and analytics teams for all local language communications.

Maintain strong alignment with dmg events global portfolio, ensuring consistency with the branding and objectives of sister events.

Manage media partnerships, press releases, and on-site media coordination.

Conduct an in-depth analysis of dmg events and the Education Summit s portrayal in localised media, pinpointing any gaps between intended and actual perceptions.

Include regular media monitoring throughout the campaign to adjust strategies in real-time, ensuring that any shifts in perception are addressed promptly.

Use insights to support the development of press releases and public communications that not only align with dmg event's strategic objectives but also speak directly to the unique concerns and priorities of the local market.

Produce a detailed Exhibitor Guide and additional informational content for the local website and brochures, ensuring they comprehensively address potential queries and provide extensive background on the event.

Oversee marketing-related event logistics, including registration systems, mobile apps, and networking platforms.

Activate advocacy plans to amplify reach through stakeholder networks.

Use attendee feedback and analytics to shape targeted campaigns for the Education Summit & Exhibition 2026.

Prepare and present a full post-event review of activities completed

Create a Post Event Report brochure for sharing with key clients within 4 weeks of event closing