Deputy Head of Marketing
Skills
About This Role
Overview
- Key objectives include:
- Developing and implementing a long-term marketing vision that strengthens the event s position in the global energy sector
- Delivering integrated campaigns to attract visitors, delegates, exhibitors and sponsors
- Leading and data-driven marketing strategies with detailed analytical insights
- Managing, motivating and developing a high-performing marketing team
- This role works closely with sales, sponsorship, conference production and other internal departments to maximise the events reach and revenue potential.
Key Accountabilities
Brand strategy and event positioning
oversee the execution of the events brand strategy to maintain its leadership in the global energy industry
Ensure consistent and impactful branding across all marketing channels and touchpoints
Strengthen the events reputation through high-impact marketing initiatives and campaign activations
Audience acquisition and engagement
Lead the development and execution of data-driven marketing campaigns to attract key target groups, including visitors, delegates and exhibitors
Utilise digital marketing, automation and analytics to optimise customer journeys and improve conversion rates
Monitor campaign effectiveness, adjusting strategy based on performance insights
Commercial and partnership marketing
Work closely with commercial teams to develop marketing initiatives that support revenue growth
Oversee the development, negotiation and fulfilment of partnership agreements with media partners, industry associations and stakeholders
Foster relationships with key industry bodies, government entities and regulators to enhance event credibility
Digital transformation and data strategy
Lead the events digital marketing strategy, incorporating search engine marketing, paid social, CRM and marketing automation
Oversee website management, content development and UX optimisation to enhance customer engagement
Ensure robust database management and audience segmentation to improve targeting and campaign performance
Marketing performance and competitor analysis
Establish key performance indicators (KPIs) and reporting frameworks to measure marketing effectiveness
Conduct market research and audience insights studies to inform strategic decisions
Monitor competitive activity and identify opportunities for differentiation
Job Context
This role is central to the events commercial success and global reputation.
The Deputy Head of Marketing will work closely with the conference production, exhibition sales and sponsorship teams to drive lead generation and conversions.
Collaboration will extend beyond the events team, involving partnerships with digital, data, technology and external agencies to deliver integrated marketing campaigns.
The role requires balancing leadership with hands-on execution, ensuring marketing efforts contribute directly to revenue, audience growth and brand positioning.
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