Marketing Manager
Skills
About This Role
Key Accountabilities
- Plan and execute integrated marketing campaigns targeting the European energy and industrial market
- Drive exhibitor, sponsor and delegate acquisition in line with commercial objectives
- Own and maintain the end-to-end marketing plan across all phases of the event lifecycle
- Deliver multi-channel campaigns across digital, print and experiential platforms, ensuring consistency and performance
- Develop high-impact, locally relevant content (including case studies and success stories) to strengthen market credibility
- Track industry trends across energy and manufacturing to inform messaging, positioning and content strategy
- Support the Head of Marketing in the development of campaign assets and creative execution
Performance Metrics
- Use Monday.com to manage campaign delivery, ensuring all activities are executed on time and aligned to KPIs
- Track and report weekly on performance, completed activities and upcoming priorities
- Work closely with sales teams to drive exhibitor and sponsorship lead generation and pipeline growth
- Partner with conference production to translate content and themes into high-impact marketing campaigns
- Collaborate with digital and content agencies teams to deliver integrated campaigns with measurable outcomes
Data-Driven Strategy
- Build and continuously refine audience data sets to strengthen targeting, segmentation and campaign performance
- Leverage market research, attendee profiling and analytics to shape messaging and audience strategy
- Implement real-time performance tracking, optimising campaigns based on actionable insights
- Analyse campaign and audience data to maximise engagement, conversion and ROI
- Establish and maintain a structured, cyclical data strategy in collaboration with internal data teams
- Translate attendee feedback and performance data into clear recommendations to improve future campaigns
Networking & Engagement
- Promote and manage unique event features such as the Energy Club, Energy Security Forum, Energy-Industry Matchmaking, and more to the local market to ensure attendance.
- Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.
Cross-Functional Collaboration
- Act as the key point of coordination between marketing and specialist functions, including Digital, CRM and analytics
- Ensure alignment with dmg events global portfolio, maintaining consistency in brand, messaging and strategic objectives
Media & PR
- Manage media partnerships and on-site media activity to maximise visibility and coverage
- Monitor media performance and sentiment throughout the campaign, adjusting strategy in real time
- Use insights to inform press releases and communications, ensuring relevance to both global positioning and local market priorities
- Develop and maintain key marketing materials, including the Exhibitor Guide, website content and brochures
- Oversee marketing-related event platforms, including registration systems, mobile apps and networking tools
- Activate advocacy and partner networks to extend campaign reach and audience engagement
Post-Event Engagement Plans
- Use attendee feedback and analytics to shape targeted campaigns for Europe Energy Week 2028
- Prepare and present a full post-event report
- Create a Post Event Report brochure for sharing with key clients within 4 weeks of event closing
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