Marketing Manager

About Us

Chery

Chery

Chery

Chery

Marketing Manager

· Brand Strategy Development

• Develop and implement comprehensive brand strategies to position the automotive brand effectively in UAE.
• Align brand strategy with business goals, ensuring long-term growth and market differentiation.

· Market Research & Analysis

• Conduct regular market research to identify consumer trends, competitors, and market gaps.
• Analyze customer insights, industry trends, and competitor strategies to inform branding decisions.

· Brand Positioning & Messaging

• Define the brand’s unique value proposition and ensure consistent messaging across all marketing channels.
• Position the brand in a way that resonates with target customers, aligning with their needs and expectations.

· Marketing & Campaign Management

• Plan and oversee marketing campaigns (digital, print, etc.) to promote the brand and increase awareness.
• Collaborate with the marketing agencies to create promotional materials, advertisements, and events that reflect the brand identity.

· Product Launch & Coordination

• Work closely with product development and sales teams to ensure the successful launch of new vehicle models and products.
• Manage the alignment of product features with brand messaging to ensure consistency.

· Brand Guidelines & Consistency

• Establish and maintain clear brand guidelines for visuals, tone, and messaging across all marketing materials and communication.
• Ensure all company communications, advertisements, and social media reflect the brand’s identity consistently.
• · Budget Management:
• Oversee and allocate the brand’s marketing budget effectively across campaigns and initiatives.
• Ensure that spending aligns with strategic goals and provides a strong return on investment (ROI).

· Brand Performance Monitoring & Reporting

• Track brand performance metrics (e.g., awareness, customer perception, engagement) and adjust strategies as needed.
• Provide regular reports on brand health and campaign effectiveness to senior management.

Key Requirements/Skills/Qualification

• At least 3 years of strong automotive marketing managerial experience in UAE.

Experience

• in premium and AI-tech car brands will be advantageous.
• Strong network connections with media and influencers in UAE.
• Solid communication and coordination ability, planning and execution ability.
• Ability to withstand pressure, daring to innovate, break through and willing to go extra mile.
• Fluent in English & Arabic communication skills (written & spoken).
• Proficient in presentation skills, reporting, etc.
• Holds a valid UAE driving license.