Marketing Manager

Role overview

Brand, programming, and events

• Represent Earth Hotels and position the property as a neighbourhood destination for wellness, creativity, culture, entrepreneurship, movement, and lifestyle.
• Own a year-round calendar of events, activations, workshops, pop-ups, and community experiences.
• Develop recurring and signature programming across hotel spaces, including food and beverage, wellness, gym, pool, co-working, lobby, and retail.
• Lead events from concept, budgeting, and timelines through suppliers, logistics, guest experience, and post-event evaluation.
• Coordinate invitations, guest lists, branded collateral, signage, gifting, production, and on-property branding.

Partnerships and commercial marketing

• Develop relationships with local communities, businesses, creatives, entrepreneurs, and cultural stakeholders.
• Source, pitch, negotiate, and manage brand collaborations, pop-ups, takeovers, product collaborations, workshops, and co-branded experiences.
• Create outlet-specific initiatives and cross-promotions that support footfall, restaurant covers, memberships, retail sales, and guest spending.
• Support menu launches, seasonal offerings, special occasions, new products or services, hotel launches, and key campaigns.

Coordination and performance

• Coordinate with hotel operations, food and beverage, wellness, marketing, social media, PR, creative agencies, suppliers, and partners.
• Ensure activations and guest touchpoints reflect the brand’s visual identity, tone of voice, and standards.
• Manage event, programming, activation, and partnership budgets; track attendance, engagement, footfall, revenue contribution, and return on investment.
• Maintain calendars and trackers, report on programming and partnership outcomes, and use performance data and feedback to refine future work.
• Monitor local market and cultural trends, competitor programming, and guest feedback for new opportunities.

Candidate profile

• Understand hospitality, lifestyle culture, and modern community-driven marketing.
• Be comfortable planning campaigns, hosting creator events, coordinating shoots, developing local partnerships, and delivering activations on property.