Marketing Manager
Skills
About This Role
About the Role
Join the team behind the most prestigious transportation project in the Kingdom.
As the **Marketing Manager**, you will be the strategic lead for the **Haramain High Speed Railway (HHR)**.
Your mission is to drive ridership and revenue growth by building powerful institutional partnerships and executing world-class marketing campaigns that connect pilgrims, tourists, and local commuters to our service.
What You Will Do
- **Strategic Leadership:** Develop and execute the annual Marketing & Business Development Action Plan for the HHR.
- **Business Development:** Negotiate and manage high-value deals with government agencies, private entities, and institutions (Universities, Health care, etc.) to position HHR as the preferred transport provider.
- **Pilgrim & Tourism Focus:** Design specialized products and offers for Hajj/Umrah visitors and large tourist groups.
- **Market Intelligence:** Lead market research and surveys to identify trends and optimize passenger satisfaction (managing external providers and contracts).
- **Brand Alignment:** Coordinate all marketing activities with the Saudi Arabian Railways (SAR) strategy to ensure brand consistency.
- **Cross-Functional Collaboration:** Interface with the Client (SAR) and internal teams (Customer Care, Public Relations, and Operations) to deliver a seamless passenger experience.
What We Are Looking For
- **Experience:** Minimum of 5 years in marketing or business development, preferably in large-scale passenger transportation or tourism.
- **Leadership:** Proven track record of leading and coordinating professional teams.
- **Education:** Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- **Communication:** **High proficiency in both Arabic and English (Written & Spoken)** is mandatory.
- **Digital Literacy:** Strong computer skills and professional familiarity with social media marketing.
- **Soft Skills:** Exceptional relationship management and negotiation skills.
Job Types: Full-time, Permanent
- Ability to commute/relocate:
- Jeddah: Reliably commute or planning to relocate before starting work (Required)
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