Marketing Lead

Overview

Key Responsibilities

• Lead the delivery of Group and brand marketing strategies, ensuring activity is aligned with commercial priorities and growth objectives.
• Own and develop the digital marketing strategy, with a particular focus on content creation, videography, photography and brand storytelling.
• Plan, manage and optimise integrated marketing campaigns across CRM, email, social media, website and other digital channels.
• Use CRM and email marketing platforms to build, deliver, segment and report on targeted direct marketing campaigns.
• Manage campaign lists, sales sequences and customer touchpoints, ensuring campaigns are relevant, timely, well-executed and measured effectively.
• Lead content creation across digital channels, including social media, video, website content, email marketing and thought leadership activity.
• Oversee video production and editing, podcast coordination and social media activation to enhance brand visibility, engagement and market positioning.
• Lead the planning and promotion of B2B events, both virtual and in-person, including pre-event marketing, delegate engagement and post-event follow-up
• Monitor, analyse and report on campaign performance, using insights to improve future activity, engagement and return on investment.
• Champion the use of marketing technology and innovative tools to improve efficiency, campaign performance and audience engagement.
• Build strong relationships with internal stakeholders, acting as a trusted marketing partner to brand leaders and commercial teams.
• Identify opportunities to improve marketing processes, campaign delivery and brand consistency across the Group.
• The Marketing Lead will possess a minimum of 3 years in a marketing role, a marketing degree is desirable, or CIM Level 4 or above.
• You will have had experience working within a professional services business and have an understanding of how marketing activity supports pipeline development and revenue targets.
• *This is an excellent opportunity for an ambitious marketer who can hit the ground running and is comfortable operating within a professional services environment.
• Please apply now or for further information contact Kayte Short at Eden Rose at [email protected]*