Marketing Executive

Role purpose

Marketing and new product development

• Brief and manage campaign collateral production, including brochures, catalogues, point-of-sale and in-store materials, digital and social assets, menus, and customer communications.
• Coordinate with business verticals to align marketing activity with priorities and operating requirements across channels.
• Manage photo and video assets from concept and briefs through photoshoots and archiving.
• Coordinate new product and packaging workflows, assigning owners and deadlines and tracking progress to launch.
• Conduct performance analysis, market and competitor benchmarking, and identify brand and new product opportunities.
• Analyze post-campaign results and recommend improvements.
• Distribute marketing collateral to franchisees and support compliance with brand standards and campaign execution.

Digital, content, PR, and partnerships

• Coordinate digital and physical campaign, product launch, seasonal, and ongoing brand content across online and offline customer touchpoints.
• Manage social media content calendars and support CRM and direct customer marketing communications.
• Analyze digital and social metrics to identify performance improvements.
• Coordinate PR agency briefs and assets, review proposed releases, and pursue media and mall marketing opportunities.
• Manage influencer initiatives and gifting, monitor KPIs, and evaluate brand partnership and barter opportunities.

Reporting and administration

• Prepare monthly marketing reports covering campaign, digital, social, PR, and other channel performance; report results, insights, opportunities, and areas for improvement.
• Monitor campaign performance and marketing spend, track activity against budgets, and capture post-campaign learnings.
• Manage the online asset library and safeguard brand standards across markets, including franchise operations.
• Track expenses and manage purchase-order and invoicing processes, with accurate monthly budget reporting.
• Maintain project trackers, timelines, status updates, and timely marketing documentation.

Experience and skills

• At least three years of marketing experience; luxury retail or food and beverage experience is preferred.
• Good knowledge of social media and digital marketing; able to draft creative briefs and contribute ideas.
• Strong organization, reprioritization, deadline management, initiative, and stakeholder follow-up skills.
• Excellent verbal and written English proficiency; Arabic is a plus.
• Excellent computer literacy.

Education

• A bachelor's degree in Marketing, Communications, or Business and Administration is desirable; a postgraduate degree is a plus.