Marketing Executive

Company Description

Marketing & Brand Management

• Develop and execute localized marketing campaigns aligned with HEI UAE’s growth objectives.
• Create engaging bilingual (English/Arabic) marketing content for social media, brochures, newsletters, and promotional materials.
• Capture and produce high-quality photography and video content that reflects the HEI brand and human-centered educational experience.
• Manage and maintain social media channels, ensuring consistent brand voice and audience engagement.
• Coordinate with internal teams and external vendors/agencies for campaign execution.

Events & Stakeholder Engagement

• Organize and support school events, open days, educational workshops, and promotional activities.
• Build relationships with parents, media representatives, influencers, and community stakeholders.
• Coordinate PR activities, media outreach, and local partnerships to increase brand visibility.

Sales Support & Lead Management

• Track, manage, and nurture leads from inquiry to registration.
• Follow up with prospective parents and maintain accurate CRM/reporting systems.
• Prepare regular reports on inquiries, conversions, campaign performance, and enrollment metrics for line management.
• Support registration initiatives to meet enrollment targets.

Reporting

• Monitor campaign effectiveness and provide recommendations for improvement.
• Maintain marketing databases, content calendars, and reporting dashboards.
• Ensure all marketing materials are aligned with HEI brand guidelines.

Accountabilities

• Assist in managing and tracking the marketing budget to ensure cost-effective campaign execution.
• Coordinate with suppliers, vendors, and agencies to secure competitive pricing and maximize ROI.
• Monitor spending across campaigns, events, and promotional activities.
• Support budget forecasting and expense reporting for marketing initiatives.
• Strengthen HEI UAE’s brand awareness and market positioning.
• Improve social media engagement and community presence.
• Enhance parent/customer experience through timely communication and relationship management.
• Ensure efficient lead tracking and conversion processes.
• Maintain strong internal and external stakeholder relationships.
• Support successful event execution and PR opportunities.

Qualifications

Experience

• 1 – 3 years in marketing / Communication
• Experience in schools, nurseries, lifestyle, or family-oriented brands is an advantage

& Abilities

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field

Technical Skills

• Fluent in English and or Arabic (written and spoken)
• Social media management (Instagram, Facebook, LinkedIn, TikTok)
• Content creation, photography, and basic videography
• Marketing collateral development
• CRM/lead management systems
• Budget tracking and reporting
• Event coordination

• Microsoft Office Suite / Google Workspace

• Basic design tools (Canva, Adobe Creative Suite preferred)
• Arabic is a plus

Soft Skills

• Excellent interpersonal and communication skills
• Strong organizational and multitasking abilities
• Creative storytelling mindset
• Proactive and self-motivated
• Detail-oriented
• Strong stakeholder engagement abilities
• Ability to work in a fast-paced environment
• Professional presentation and public-facing confidence