Marketing Executive

About the hotel

Role overview

Campaigns and commercial marketing

• Supports integrated campaigns across hotel business segments and outlets.
• Assists with promotions for rooms, restaurants, bars, spa, events, residences, and seasonal experiences.
• Coordinates campaign timelines, content requirements, approvals, and channel implementation.
• Works with Food & Beverage and Commercial teams on new concepts, offers, events, and activations.
• Monitors reach, engagement, leads, conversions, and other campaign measures.
• Supports creative marketing ideas and activations to increase awareness and guest engagement.
• Works with Sales, Revenue Management, Food & Beverage, Rooms, and other commercial teams to align marketing with business objectives.

Digital, social, and content

• Supports social media strategy and the day-to-day content calendar, including content creation, scheduling, and publishing.
• Coordinates with internal teams, photographers, videographers, agencies, and content creators on visual and written content.
• Ensures digital content aligns with InterContinental brand identity and hotel positioning.
• Monitors social engagement and responds to or coordinates responses to relevant guest interactions.
• Identifies trends, content opportunities, and platforms that can strengthen online presence.
• Supports paid digital campaigns and coordinates with external agencies or partners.
• Develops social posts, promotional materials, newsletters, presentations, digital assets, and internal communications.
• Maintains an organized library of current marketing assets, photography, videos, logos, and promotional materials.
• Ensures published information about facilities, outlets, offers, hours, and experiences is accurate and current.

Media, partnerships, and reporting

• Assists with media visits, influencer stays, content collaborations, and hotel events.
• Supports press releases, media materials, talking points, and other communications.
• Maintains relationships with media, influencers, content creators, and local partners as directed by Marketing leadership.
• Identifies visibility opportunities through local events, partnerships, and media channels.
• Supports partnerships, joint promotions, collaborations, and cross-marketing with local businesses, lifestyle brands, tourism partners, and community organizations.
• Researches local market trends, consumer behavior, competitor activity, and emerging marketing opportunities.
• Prepares reports on social media, campaign and content performance, and other marketing KPIs; provides insights and results to support commercial decisions.

Candidate profile

• Combines creativity with strong execution skills.
• Has a good understanding of digital marketing and social media.
• Is passionate about luxury hospitality and creating compelling guest experiences.