Marketing Director

Cognna

Marketing Manager

🔍 What You'll Do

• Execute Marketing Strategy: Translate high-level business goals into actionable, data-driven marketing campaigns to drive local awareness and customer acquisition
• Drive Demand Generation: Run high-converting lead generation campaigns focused on MQL growth, pipeline acceleration, and sales enablement
• Create Content & Brand Assets: Write and coordinate compelling marketing materials—including blogs, case studies, website copy, and email newsletters—that resonate with cybersecurity buyers
• Manage Digital Channels: Directly oversee and optimize daily operations for SEO, PPC/paid media, email marketing, and social media platforms
• Support Go-to-Market (GTM): Coordinate and execute marketing rollouts for new product features and launches in alignment with product and sales timelines
• Coordinate Events & Community: Organize local cybersecurity community events, webinars, and trade show participations to build brand affinity
• Collaborate on Partnerships: Execute co-branded campaigns and joint initiatives with strategic partners
• Implement PLG Tactics: Support product-led growth initiatives by optimizing user onboarding communications and digital touchpoints to drive self-serve adoption
• Lead a High-Impact Team: Hire, coach, and develop a performance-driven marketing team
• Track & Optimize Performance: Monitor campaign KPIs, analyze traffic/conversion metrics, and prepare weekly performance reports to optimize ROI

Requirements

• 10+ years of experience in B2B SaaS marketing, ideally in cybersecurity or a related space, with a minimum of 3 years in a managerial role
• Proven track record of managing successful digital marketing and demand generation campaigns
• Hands-on expertise with CRM and marketing automation tools (e.g., HubSpot, HubSpot Marketing Hub)
• Strong proficiency in digital marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, SEO tools)
• Excellent copywriting, storytelling, and content creation skills
• A data-driven mindset with the ability to analyze campaign performance and suggest actionable improvements
• Strong project management skills with the ability to juggle multiple campaigns simultaneously
• Familiarity with PLG (Product-Led Growth) frameworks and funnel optimization is a strong plus
• A genuine interest in cybersecurity and a desire to learn the technical nuances of the industry

🌟 Skills & Strengths

• Agile and resourceful; comfortable executing hands-on in a fast-paced startup environment
• Exceptional communication, presentation, and collaborative skills
• Strong organizational skills and sharp attention to detail
• Basic understanding of cybersecurity principles and enterprise B2B buying cycles

📚 Education & Language

• Bachelor's degree in Marketing, Business, Computer Science, or a related field
• Fluent in Arabic and English (both written and spoken) is preferred

Competitive Package

• Salary + equity options + saving plan

Onsite Experience

• Work from our office in Riyadh, KSA
• Team of Experts
• Work with designers, engineers, and security pros solving real-world problems

Growth-Focused

• Your ideas ship, your voice counts, your growth matters

Global Impact

• Build products that protect critical systems and data