Marketing Director

Overview

• **COGNNA** is a fast-growing cybersecurity startup redefining how businesses secure their operations.
• Our AI-powered SaaS platform enables organizations—ranging from agile startups to large enterprises—to detect, prevent, and respond to threats with precision and speed.
• Headquartered in Riyadh, Saudi Arabia, we’re on a mission to empower businesses locally and globally to build resilient and cost-effective security operations.
• As a **Marketing Manager**, you will be the driving force behind executing COGNNA’s growth engine and amplifying our brand presence.
• In this role, you’ll manage and execute multi-channel marketing initiatives across demand generation, digital marketing, content creation, and local event management.
• You’ll work closely with product, sales, and leadership teams to generate pipeline, optimize campaigns, and elevate our market positioning.
• This is a high-impact role that blends tactical execution, creative problem-solving, and data-driven optimization in a fast-paced, startup environment.
• What You’ll Do* **Execute Marketing Strategy:** Translate high-level business goals into actionable, data-driven marketing campaigns to drive local awareness and customer acquisition.
• **Drive Demand Generation:** Run high-converting lead generation campaigns focused on MQL growth, pipeline acceleration, and sales enablement.
• **Create Content & Brand Assets:** Write and coordinate compelling marketing materials—including blogs, case studies, website copy, and email newsletters—that resonate with cybersecurity buyers.
• **Manage Digital Channels:** Directly oversee and optimize daily operations for SEO, PPC/paid media, email marketing, and social media platforms.
• **Support Go-to-Market (GTM):** Coordinate and execute marketing rollouts for new product features and launches in alignment with product and sales timelines.
• **Coordinate Events & Community:** Organize local cybersecurity community events, webinars, and trade show participations to build brand affinity.
• **Collaborate on Partnerships:** Execute co-branded campaigns and joint initiatives with strategic partners.
• **Implement PLG Tactics:** Support product-led growth initiatives by optimizing user onboarding communications and digital touchpoints to drive self-serve adoption.
• **Lead a High-Impact Team:** Hire, coach, and develop a performance-driven marketing team.
• **Track & Optimize Performance:** Monitor campaign KPIs, analyze traffic/conversion metrics, and prepare weekly performance reports to optimize ROI.

Requirements

• 10+ years of experience in B2B SaaS marketing, ideally in cybersecurity or a related space, with a minimum of 3 years in a managerial role.
• Proven track record of managing successful digital marketing and demand generation campaigns.
• Hands-on expertise with CRM and marketing automation tools (e.g., HubSpot, HubSpot Marketing Hub).
• Strong proficiency in digital marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, SEO tools).
• Excellent copywriting, storytelling, and content creation skills.
• A data-driven mindset with the ability to analyze campaign performance and suggest actionable improvements.
• Strong project management skills with the ability to juggle multiple campaigns simultaneously.
• Familiarity with PLG (Product-Led Growth) frameworks and funnel optimization is a strong plus.
• A genuine interest in cybersecurity and a desire to learn the technical nuances of the industry.

Skills

• & Strengths* Agile and resourceful; comfortable executing hands-on in a fast-paced startup environment.
• Exceptional communication, presentation, and collaborative skills.
• Strong organizational skills and sharp attention to detail.
• Basic understanding of cybersecurity principles and enterprise B2B buying cycles.

Education

• & Language* Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Fluent in Arabic and English (both written and spoken) is preferred.

Benefits