Marketing Director, MENA, Riyadh

Overview

About the Role

Brand & Upper Funnel

• Define and steward the Flow brand across MENA, ensuring consistency with the global brand while building cultural relevance in KSA, the UAE, and beyond.
• Lead brand campaigns, partnerships, and cultural moments that establish Flow as the defining residential brand of the region.
• Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relationships, and reputation management across English and Arabic media.

Mid Funnel & Growth

• Build the content, social, CRM, and lifecycle marketing engines that move prospects from awareness to consideration to tour.
• Lead the growth function across organic social, content, partnerships, events, and referral programs tailored to the behaviors of MENA audiences.
• Develop community-led marketing programs that turn existing residents into the strongest channel for new ones.

Performance & Lower Funnel

• Own paid acquisition end-to-end: paid search, paid social, programmatic, and offline performance channels, with full P&L responsibility for marketing spend.
• Set and hit clear targets for cost per lead, cost per lease, occupancy ramp, and retention, with the analytics and attribution infrastructure to back it up.
• Partner closely with leasing and operations teams to ensure the lead-to-lease funnel is tight and that every marketing dollar maps to occupancy and revenue.

Leadership & Cross-Functional Partnership

• Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance.
• Set clear goals, performance metrics, and accountability standards across the function.
• Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy.
• Manage agency relationships across creative, media, PR, and production in both KSA and UAE.

Ideal Background

• 10+ years of marketing experience, with a meaningful portion in senior roles owning both brand and performance.
• Deep, current understanding of the KSA and UAE markets — consumer behavior, media landscape, regulatory nuances, and cultural context. Arabic fluency is a strong plus.
• Proven track record building and scaling marketing functions, ideally in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech.
• Genuine fluency across the funnel: equally credible briefing a brand campaign, negotiating PR coverage, and interrogating a paid media dashboard.
• Strong analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling.
• Experience leading multidisciplinary teams and managing agencies across multiple markets.
• A builder's mindset — comfortable operating in a fast-paced, high-growth environment where the function is being built in real time.
• **Why Join Flow?** **Exciting growth opportunity:** Be part of a fast-growing company shaping the future of residential living in the Middle East.**Competitive compensation & benefits.****A chance to make an impact:** Help build a vibrant international community and redefine what it means to call Flow home.
• If you have the energy, talent, and work ethic to thrive in this role, we want to hear from you!
• Apply now and be part of Flow’s success story!
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.
• These tools assist our recruitment team but do not replace human judgment.
• Final hiring decisions are ultimately made by humans.
• If you would like more information about how your data is processed, please contact us.