Marketing Director

Overview

Strategic Marketing

• Develop and implement the company's overall marketing and brand strategy.
• Create integrated marketing plans to support luxury residential, mixed-use, and Design & Build developments.
• Drive brand positioning across all markets while maintaining a consistent luxury brand identity.
• Identify innovative marketing opportunities to strengthen market presence.
• Monitor market trends, competitor activity, and customer insights to support strategic decision-making.

Brand Management

• Lead the development and execution of high-impact brand campaigns.
• Ensure brand consistency across digital, print, social media, events, and all client communications.
• Oversee the production of project brochures, presentations, videos, digital assets, and marketing collateral.

Digital Marketing & Performance

• Lead all digital marketing initiatives, including paid media, SEO, SEM, CRM, email marketing, and social media.
• Monitor campaign performance, lead generation, website analytics, and ROI.
• Optimise marketing channels to maximise qualified leads and conversions.

Project Marketing

• Develop go-to-market strategies for new project launches.
• Partner closely with the Sales team to generate high-quality leads.
• Support international exhibitions, luxury events, roadshows, and project launches.
• Ensure all project marketing materials accurately reflect the company's premium standards.

Leadership

• Lead, mentor, and develop the internal marketing team.
• Manage external creative agencies, PR agencies, media partners, and production suppliers.
• Establish departmental KPIs and monitor overall marketing performance.
• Collaborate with executive leadership to support the company's long-term growth strategy.

Budget & Reporting

• Manage the annual marketing budget and ensure effective allocation of resources.
• Produce regular performance reports and campaign analysis for senior management.
• Recommend improvements based on data, customer insights, and market intelligence.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Minimum of 10 years' marketing experience, with at least 5 years in a senior leadership position.
• Previous experience within luxury real estate, property development, Design & Build, architecture, hospitality, or luxury lifestyle brands.
• Proven success in developing integrated marketing strategies and delivering high-profile project launches.
• Strong knowledge of digital marketing, branding, CRM, lead generation, and performance marketing.
• Experience managing marketing budgets and measuring campaign effectiveness.
• Excellent leadership, communication, stakeholder management, and organisational skills.
• Candidates currently based outside the UAE are encouraged to apply, provided they are willing to relocate to Dubai.