Marketing Director

Role overview

Key responsibilities

• Develop and deliver the global marketing strategy.
• Drive visitor acquisition, delegate revenue, and audience growth.
• Strengthen international brand positioning and market reach.
• Lead integrated digital, content, communications, and partnership campaigns.
• Support exhibitor, sponsorship, and wider commercial objectives.
• Manage a substantial marketing budget and international agencies.
• Use data and insight to improve campaign performance and ROI.
• Work with senior leadership, government bodies, and international stakeholders.
• Oversee marketing delivery throughout the live event cycle.

Candidate requirements

• Must have led marketing for a major international exhibition or conference and delivered ambitious visitor, delegate, and commercial targets.
• Must have managed complex multi-market campaigns and significant budgets.
• Must bring strong expertise in audience acquisition, CRM, digital marketing, and automation.
• Must have marketed paid conferences and supported sponsorship and exhibitor revenue.
• Must have a proven record of leading and developing a sizeable marketing team.
• Must demonstrate commercial judgement, resilience, and senior-level presence.
• Experience in infrastructure, technology, or industrial sectors is advantageous.

Experience profile

• Candidates will already be operating as a Marketing Director, Portfolio Marketing Director, Group Marketing Director, or highly experienced Head of Marketing in exhibitions, conferences, or large-scale business events.
• This is not a first-time senior marketing appointment.

Workplace and travel

• Full-time work from the London office is required.
• International travel is required when needed.