Marketing Coordinator

Overview

Key responsibilities

• Campaign planning & execution
• Build and run multi-channel demand gen campaigns (paid digital, email, social, webinars, newsletters) targeting AWS and Google Cloud buyer personas across UAE, KSA, South Africa, Qatar, and broader MEA.
• Plan and manage roundtables, industry events, and co-branded partner activities with AWS and Google field marketing teams.
• Own the campaign calendar — align timing with vendor GTM motions, product launches, and regional business priorities.
• Social media & content distribution
• Manage SoftwareOne MEA's hyperscaler-focused social media presence (LinkedIn primary). Create, schedule, and optimize posts.
• Coordinate with internal subject matter experts and vendor marketing teams to source content for campaigns.
• Lead management & reporting
• Track and report on lead volume, MQL-to-SQL conversion, cost-per-lead, and pipeline contribution per campaign.
• Ensure leads are captured, qualified, and routed to sales within agreed SLAs using CRM (HubSpot/Salesforce).
• Provide weekly and monthly performance dashboards to the Alliance Manager and regional leadership.
• Budget management
• Manage allocated demand gen budgets for AWS and Google activities. Track spend, forecast utilization, and ensure ROI accountability.
• Support vendor co-op/MDF claim submissions by maintaining documentation, proof-of-execution, and compliance with program guidelines.
• Performance metrics
• Number of Marketing Qualified Leads (MQLs) generated per quarter
• MQL-to-SQL conversion rate
• Pipeline sourced and influenced by marketing activities ($ value)
• Cost per lead and cost per opportunity
• Budget utilization rate vs. allocated spend
• Campaign ROI and engagement metrics (CTR, open rates, attendance)

Job Requirements

• Must have
• 3–5 years in B2B demand generation, digital marketing, or field marketing — ideally within IT services, cloud, or SaaS.
• Hands-on experience running paid campaigns (LinkedIn Ads, Google Ads), email automation (HubSpot, Marketo, or similar), and webinar platforms.
• Strong understanding of the marketing-to-sales funnel: lead scoring, MQL/SQL definitions, and CRM hygiene.
• Experience working with or marketing for AWS, Google Cloud, or Microsoft is a strong advantage.
• Data-driven mindset — comfortable building reports, analyzing campaign performance, and making optimization decisions.
• Excellent written English. Arabic is a plus
• Nice to have
• Experience managing vendor co-op/MDF programs and claim processes.
• Familiarity with ABM (Account-Based Marketing) strategies.
• Prior experience in the MEA region or understanding of Gulf and African enterprise markets.
• Working knowledge of Salesforce reporting and dashboards.
• Company description
• SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future.
• With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology.
• At the heart of our business is our people.
• We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs.
• Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here.
• Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global.