Marketing & Communication Officer

Role overview

Marketing, brand, and content

• Develop the annual marketing plan, track progress, communicate risks, and propose mitigation.
• Ensure consistent brand messaging and act as a brand guardian across the school.
• Plan content across social media, email, the website, and other touchpoints; identify school stories and capture them through photography and videography.
• Develop, review, approve, publish, and promote content across relevant channels.

Digital channels and engagement

• Keep website content accurate and current, check page functionality, and plan new content aligned with school marketing objectives.
• Manage social media, create and post engaging text, image, and video content, and respond to messages and comments under community guidelines.
• Report on social media performance and recommend improvements.
• Plan, design, review, and send emails to prospective parents; evaluate email performance and optimize.

Events, communications, and reputation

• Coordinate with Admissions on events supporting enrolment and retention, and promote events across email, WhatsApp, website, social media, and on-premises content.
• Support PR and communications content development and distribution as needed.
• Plan offline marketing collateral, environmental branding, outdoor placements, and giveaways with school and regional teams.
• Gather parent testimonials for promotion and manage reviews on third-party sites.

Additional responsibilities

Safeguarding and vetting

• The employer expects staff and volunteers to share its commitment to safeguarding and promoting the welfare of children and young people.
• Post holders are subject to vetting, including online due diligence, references, and satisfactory criminal background checks or equivalent covering the previous 10 years of employment history.