Marketing & Campaign Operations Manager

About the Role

Marketing & Campaign Operations Manager

What You'll Do

• Develop and execute differentiated marketing strategies based on category characteristics and brand positioning, including mega campaigns, thematic promotions, and brand campaigns.
• Design and optimize end-to-end growth funnels focused on order growth, conversion rate improvement, and user retention.
• Provide customized marketing solutions for strategic accounts to drive GMV growth and overall platform contribution.
• Analyze user behavior and merchant performance to identify growth opportunities and improve campaign effectiveness.
• Establish campaign evaluation frameworks and continuously optimize performance through data-driven insights.
• Own the end-to-end campaign lifecycle, including planning, resource coordination, execution, performance tracking, and post-campaign analysis.
• Collaborate closely with Marketing, Product, Operations, Sales, and User Growth teams to ensure successful campaign execution.
• Develop scalable playbooks, campaign templates, and best practices to support merchant growth and sales enablement.
• Identify opportunities to leverage AI, automation, and advanced analytics to improve decision-making, operational efficiency, campaign effectiveness, and business performance.

What We Need From You

• 3–5 years of experience in internet platforms, e-commerce, local services, growth marketing, or campaign operations roles.
• Strong understanding of local services, food delivery, or F&B industries, with deep insights into user behavior and merchant operations.
• Proven experience managing end-to-end marketing projects from strategy through execution and performance analysis.
• Strong analytical mindset with the ability to translate data into actionable business recommendations.
• Experience working with dashboards, reporting tools, and campaign performance analytics.
• SQL knowledge is a strong advantage.
• Excellent communication and stakeholder management skills with the ability to align multiple teams around common goals.
• Experience leveraging AI-powered tools, automation solutions, or advanced analytics to improve marketing performance is highly preferred.
• Fluent in English; Arabic is a plus.

What Makes This Role Exciting

• Own campaigns that directly drive GMV growth and merchant success.
• Combine marketing strategy, analytics, and commercial impact in one role.
• Work closely with strategic accounts and cross-functional teams in a fast-paced, high-growth environment.
• Build scalable growth frameworks and best practices that influence business performance at scale.
• Join a collaborative and data-driven culture where innovation and experimentation are encouraged.