Market Development Specialist
Key Skills for This Role
Full Job Posting
Market analysis and business support
- Analyze market trends, customer requirements, competitor activity, and sales performance.
- Provide actionable market insights and recommendations for business decisions and market development initiatives.
- Manage forecasting, PSI (Purchase, Sales & Inventory), and inventory planning.
- Prepare regular business reports, market analyses, and performance reviews.
Channel development and partner management
- Build relationships with distributors, consultants, contractors, rental companies, event production companies, and other industry stakeholders.
- Support channel partners in expanding coverage, developing opportunities, and securing strategic projects.
- Conduct business reviews and monitor partner performance.
- Identify, appoint, and develop distributors, channel partners, and system integrators.
Product marketing and market activation
- Plan and execute product launches, marketing campaigns, and promotional activities.
- Develop sales tools, marketing materials, and business support resources.
- Coordinate exhibitions, roadshows, customer events, and demonstrations.
- Support channel partners with local marketing and demand generation activities.
Preferred industry background
- Candidates from professional audio distribution, AV/system integration, rental/event production, lighting, broadcast, or ICT/technology distribution are particularly welcome.
- The employer seeks a blended market development and business support profile, not a pure sales or pure marketing profile.
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