Manager - Brand

Position Objective

Brand Growth and Profitability

• Maximize brand-store sales and profitability in line with company targets and develop brand launch strategy with the Brand General Manager.
• Control store costs within budget guidelines and maintain financial plans across sales, markdowns, margins, and average inventory.
• Improve store productivity through effective resource deployment and sell-through aligned with product, style, and assortment plans.
• Review territory feedback on brand acceptance and customer expectations; develop brand positioning with Marketing and the brand principal or Brand General Manager.
• Recruit and train team members.

Merchandise Planning and Product Selection

• Set sourcing triggers based on sales, forecasts, order parameters, inventory checks, upcoming events, and replenishment needs.
• Plan pricing, promotions, assortment, stock availability, buying requirements, and budgets with the team.
• Select products based on buying requirements and product research.
• Manage in-season stock balancing, markdowns, stock analysis, and stock-versus-sales performance across territories.

Brand Image and Research

• Build Club Apparel brand awareness and coordinate with Retail Operations to gather feedback on retail and brand operations.
• Develop visual merchandising strategy for stores and ensure implementation.
• Research market intelligence, trends, brand acceptance, territory opportunities, and required brand customizations.
• Map competitor prices and products and provide qualitative business input; research new outlet sites with Operations and the General Manager.

Projects and Administration

• Evaluate selected sites based on trade area, customer base, and merchandising considerations, and seek internal approvals.
• Coordinate new store openings and refits with Operations and Projects teams.
• Ensure outlet locations align with brand strategy and positioning and adhere to the store-opening plan.

Requirements

• The role is responsible for overall brand development and implementation to maximize sales and profit.
• Develop brand penetration and positioning strategies for the region.
• Plan merchandise requirements, sourcing triggers, pricing, promotions, assortment, buying, and product selection.
• Manage budgets, costs, financial plans, sales, markdowns, margins, and inventory.
• Research market trends, brand acceptance, customer expectations, competitors, products, and potential outlet sites.
• Coordinate recruitment and training of team members.