Manager Brand and Marketing Programme

Role purpose

Strategy, insight and briefs

• Shape and communicate business-unit brand strategy by understanding the wider brand strategy, operating environment, performance and business-unit dynamics.
• Work with market research, strategic planning, analytics and insights functions to develop insights on brands, products, customers and market positioning.
• Translate brand, commercial and operational objectives into focused marketing objectives and clear briefs; use research, data and insights to guide solutions and testing.
• Align briefs with the CCM&B Measurement Framework and required return on marketing spend.

Programme and roadmap management

• Manage Run and Build marketing requirements, incorporate Build roadmap elements into business-unit roadmaps, define and track Run requirements, and report progress.
• Communicate roadmaps and vision to stakeholders and secure alignment where needed.
• Identify opportunities to optimise planned business-unit changes across customer communication touchpoints and shape customer experience and journey initiatives.
• Coordinate with specialist teams on marketing capabilities and technology developments; co-develop and prioritise Build roadmaps while balancing customer, stakeholder, resource, brand, commercial and maturity needs.

Coordination, risk and budgets

• Identify portfolio synergies with account management counterparts, such as cross-selling products and aligning data.
• Coordinate with business-unit stakeholders to address delivery risks, including data governance and privacy, cybersecurity, technical or data integration, legal and organisational issues.
• Develop and manage annual brand and MarComms budgets, including presenting resource and funding requirements to business planning committees.
• Support continuous professional development and maintain relevant marketing and marketing technology knowledge across the team.

Qualifications and experience

• A completed and attested degree in Marketing or a related discipline, or a higher qualification, is required.
• Requires 10+ years’ experience as a marketing communications manager with an international organisation.
• Airline or travel industry experience is preferable.
• Requires understanding of customer journeys across digital and non-digital touchpoints, 360 marketing, marketing communications campaigns and marketing technologies.
• Project management certification is listed among the desired knowledge and skills.

Knowledge and skills

• Ability to translate business requirements into marketing communications solutions and collaboratively develop functional briefs with specialist teams.
• Knowledge of automation programmes, marketing data management, the CCMB operational value chain and operating models involving teams such as IT and EA.
• Effective communication using data, customer feedback and metrics; proven ability to manage senior stakeholders and influence decisions and cross-functional teams.

Benefits

• The employer advertises a tax-free salary, travel benefits including discounted flights and hotel stays, leave and healthcare packages, transport benefits and life insurance. The salary amount and cadence are not specified.