Brand & Marketing Programme Delivery Specialist
Role Overview
Develop and deliver marketing communications activities aligned with business-unit brand strategy and Emirates or dnata brand priorities.
Work across corporate communications, marketing, brand, business units, and specialist teams to deliver integrated programmes and business outcomes.
Key Skills for This Role
Full Job Posting
Job purpose
Develop and deliver marketing communications activities aligned with business-unit brand strategy and Emirates or dnata brand priorities.
Work across corporate communications, marketing, brand, business units, and specialist teams to deliver integrated programmes and business outcomes.
Role responsibilities
- Understand brand strategy, business-unit context, market dynamics, and customer positioning, working with research, planning, analytics, and insights teams.
- Translate brand, commercial, and operational objectives into focused marketing objectives and briefs across customer journeys and touchpoints.
- Use research, data, and insights to shape briefs, support solution design and testing, and align work with measurement and ROI frameworks.
- Drive Run and Build marketing requirements, incorporate roadmap elements into business-unit plans, and track, report, and communicate delivery risks.
- Optimize delivery and measurement of planned business-unit changes across customer communication touchpoints.
- Identify marketing capabilities and contribute to the CCMB Build roadmap with specialist teams; execute prioritized roadmap activities and escalate variances.
- Identify synergies and cross-selling opportunities between portfolios.
- Coordinate stakeholder responses to delivery risks, including data governance, privacy, cybersecurity, integration, legal, and organizational issues.
- Track campaign spend within budget and intervene when forecasts show overspend or underspend.
- Maintain professional development in marketing and marketing technology and build knowledge of supported business areas.
Qualifications and experience
- At least 5 years of experience in marketing and media, communications, or brand/product management.
- Degree or Honours in Marketing or Communications (12+3), or equivalent.
- Understanding of customer journey development across digital and non-digital touchpoints and translating business needs into marketing communications solutions.
- Project management certification.
- Understanding of 360-degree marketing and delivering marketing communications campaigns.
- Broad understanding of marketing technology, including automation programmes, marketing data management, CCMB operations, and operating models involving IT and EA.
- Ability to collaborate with specialist teams to develop functional requirement briefs.
- Effective communication, data-informed stakeholder responses, senior stakeholder management, decision influence, and cross-functional influence.
Salary and benefits
- The employer advertises an attractive tax-free salary and travel benefits, including discounts on flights and hotel stays; no salary amount or pay cadence is stated.
Location
- The posting invites candidates to join the team in Dubai; it does not specify an onsite, hybrid, or remote work arrangement.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at dnata
Service Delivery Manager, dnata Airport Operations - Emiratisation
Dubai, UAE
Service Delivery Manager, dnata Airport Operations - Emiratisation
Dubai, UAE
dnata is seeking a Service Delivery Manager to lead airport operations shifts and ensure safe, compliant, customer-focused service delivery. Candidates need a bachelor's degree and at least five years of airport operatio
Brand and Marketing Manager
Dubai, UAE
The employer is seeking a Brand and Marketing Manager to lead brand strategy and integrated marketing programmes for assigned business units. The role covers customer-journey campaigns, roadmaps, budgets, brand assets, a
Manager Brand and Marketing Programme
Dubai, UAE
The employer seeks a Brand and Marketing Programme Manager to shape and deliver brand strategy and integrated marketing programmes for an assigned business unit. The role translates business goals into marketing briefs,
Sales & Business Development Executive - dnata Cargo
Dubai, UAE
dnata is seeking a Sales & Business Development Executive to promote cargo products and grow freight revenue and market penetration. Candidates need a bachelor’s degree in business administration or sales and marketing a
Cargo Agent - dnata Cargo
Dubai, UAE
dnata is seeking a Cargo Agent to support safe, efficient import and export cargo operations. The role covers cargo handling, documentation, customer service, equipment operation, and coordination with authorities; candi
Junior Cargo Assistant - dnata Cargo
Dubai, UAE
dnata is seeking a Junior Cargo Assistant to oversee physical cargo handling and associated import and export documentation. The work includes cargo inspection, inventory, customer service, and compliance for dangerous g
Equipment Operator DXB | 26972
Dubai, UAE
Service Delivery Manager, dnata Airport Operations - Emiratisation
Dubai, UAE
Service Delivery Manager, dnata Airport Operations - Emiratisation
Dubai, UAE
Brand and Marketing Manager
Dubai, UAE
Manager Brand and Marketing Programme
Dubai, UAE
Sales & Business Development Executive - dnata Cargo
Dubai, UAE
Cargo Agent - dnata Cargo
Dubai, UAE
Junior Cargo Assistant - dnata Cargo
Dubai, UAE