Brand and Marketing Manager

Role overview

Strategy, insights, and roadmaps

• Contribute to business-unit brand strategy and work with research, planning, analytics, and insights teams to understand brands, products, customers, and markets.
• Translate commercial, operational, and brand objectives into clear marketing objectives and briefs across customer journeys and touchpoints.
• Manage run and build marketing requirements, roadmaps, reporting, and stakeholder alignment.
• Use research and analytics to shape initiatives and customer journeys; influence prioritisation of CCMB build roadmaps with specialist teams.
• Identify cross-portfolio opportunities, including product cross-selling and data alignment.
• Coordinate stakeholders to mitigate roadmap risks involving privacy, cybersecurity, integration, legal, or organisational matters.

Campaigns, assets, and budgets

• Develop and consolidate annual brand and marketing communications budgets and present resource and funding needs.
• Manage creation and deployment of global brand assets, campaigns, and communications plans, following brand guidelines and quality requirements.
• Track expenditure and execute asset creation and communications plans within approved budgets and timelines.
• Develop toolkits and brand guidelines for customer-facing business areas and serve as a contact for brand asset queries.
• Support professional development and maintain relevant marketing and marketing technology skills across the team.

Qualifications and experience

• 8+ years of experience in marketing and media, communications, or brand/product management.
• Degree or honours in Marketing or Communications (12+3), or equivalent; project management certification.
• Working experience as a marketing communications manager with an international organisation; airline or travel industry experience is preferable.
• Understand customer journeys across digital and non-digital touchpoints, 360-degree marketing, marketing communications campaigns, marketing technology, automation, and marketing data management.
• Collaborate on functional requirement briefs with specialist teams such as UX/IBE, customer strategy, media and performance marketing, customer insight, EA, and marketing analytics.
• Communicate effectively, use data and customer feedback to answer stakeholder questions, and influence senior stakeholders and cross-functional teams.

Benefits

• Management-role package includes a tax-free salary, travel benefits, discounted flights and hotel stays, leave and healthcare, transport benefits, and life insurance.