Lead Generation Specialist
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Execute cold email campaigns to generate qualified B2B leads.
- Build targeted prospect lists based on the Ideal Customer Profile.
- Create and optimize personalized email sequences for higher engagement.
- Research prospects using LinkedIn, Apollo.io, ZoomInfo, Lusha, Hunter.io, and similar tools.
- Monitor email deliverability, inbox placement, and domain health.
- Conduct A/B testing to improve campaign performance.
- Track open rates, reply rates, meetings booked, and qualified leads.
- Maintain CRM records and coordinate with the sales team for lead handover.
- Continuously optimize outreach strategies to maximize lead generation.
Required Skills
- Experience in B2B email marketing and lead generation.
- Strong knowledge of cold email outreach and email deliverability.
- Hands-on experience with email outreach, prospecting, or sales engagement platforms such as Instantly.ai, Smartlead, ZoomInfo, Lusha, Mailshake, Sales Navigator, or Apollo.io.
- At least 3 years of experience in email marketing and lead generation.
- Experience targeting international markets including the USA, Canada, UK, Australia, and Europe.
- Knowledge of email warm-up and domain management.
- Familiarity with AI tools such as ChatGPT, Claude, or Gemini for campaign optimization.
Work Location
- The role is hybrid remote in Noida, Uttar Pradesh.
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