Lead Generation & Marketing Coordinator
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Identify and generate B2B leads for mobile app development and software development services.
- Conduct market research to identify target industries, companies, decision-makers, and potential clients.
- Generate leads through LinkedIn, email campaigns, cold calling, online directories, databases, and relevant channels.
- Manage leads from prospecting through follow-ups, engagement, qualification, and handover to the sales team.
- Develop and execute follow-up strategies through email, LinkedIn, WhatsApp, and other channels.
- Update lead status, follow-up activities, and next actions in the CRM.
- Coordinate with Sales, Business Development, and Marketing teams on lead-generation campaigns.
- Support email marketing, LinkedIn, outreach, and other marketing initiatives.
- Track campaign performance and report on leads, responses, meetings, and conversions.
- Develop content supporting lead generation and business development objectives.
Required Skills
- 2-4 years of experience in B2B lead generation, inside sales, digital marketing, or business development support.
- Strong understanding of the complete lead generation and nurturing process.
- Hands-on experience with LinkedIn lead generation and email outreach.
- Knowledge of LinkedIn Sales Navigator, Apollo.io, Lusha, ZoomInfo, Hunter.io, Snov.io, or similar tools.
- Experience with Zoho CRM, HubSpot, Salesforce, or similar CRM platforms.
- Good understanding of email marketing and lead nurturing campaigns.
- Strong content writing and business communication skills.
Work Location
- Hybrid remote work location in Faridabad, Haryana.
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