Lead Generation & Content Creation Specialist
About This Role
Job Title: Lead Generation & Content Creation Specialist – Real Estate
Location: Business Bay, Dubai
Job Summary
We are looking for a creative and results-driven Lead Generation & Content Creation Specialist with experience in the real estate sector. This role combines performance marketing and content strategy, where the candidate will be responsible for generating high-quality leads while creating engaging content to attract potential buyers, tenants, and investors.
Key ResponsibilitiesLead Generation:
- Identify and target potential buyers, tenants, and investors
- Generate leads through:
- Social media platforms (Facebook, Instagram, LinkedIn)
- Property portals (e.g., Bayut, Property Finder)
- Email campaigns and cold outreach
- Qualify leads based on budget, interest, and readiness
- Maintain and update CRM systems with lead status and follow-ups
- Coordinate with the sales team to ensure smooth lead handover
- Track, analyze, and report on lead generation performance
Content Creation:
- Create engaging and high-quality real estate content including:
- Social media posts, reels, and captions
- Property listings and descriptions
- Email marketing content
- Develop content strategies to increase engagement and lead conversion
- Manage and optimize social media pages for consistent branding
- Stay updated with market trends, audience behavior, and competitor content
- Collaborate with designers/videographers (if applicable)
Requirements
- Minimum 2+ years of experience in real estate lead generation and/or content creation
- Strong understanding of digital marketing & social media platforms
- Excellent written and verbal communication skills
- Experience with CRM tools and marketing tools
- Creative mindset with attention to detail
- Ability to multitask and meet deadlines
- Self-motivated, target-oriented, and proactive
Preferred Skills (Bonus):
- Experience in paid ads (Meta, Google Ads)
- Basic knowledge of graphic design tools (Canva, Adobe, etc.)
Benefits:
- Work in a dynamic and fast-growing real estate environment
- Opportunity to build both marketing & sales expertise
- Career growth and performance-based incentives
How to Apply:
Interested candidates can share their CV & portfolio at HR@primevistarealestae.com
Job Type: Full-time
Pay: AED5,000.00 - AED5,500.00 per month
Work Location: In person
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