Lead Data Analyst, Growth Marketing
Role Overview
Lead Data Analyst on the Growth Marketing Team, owning marketing data reporting and analysis and supporting lead-generation activities.
The role is a senior analytical team position that includes mentoring junior colleagues.
Key Skills for This Role
Full Job Posting
Role overview
Lead Data Analyst on the Growth Marketing Team, owning marketing data reporting and analysis and supporting lead-generation activities.
The role is a senior analytical team position that includes mentoring junior colleagues.
What you’ll do
- Lead development of reporting and dashboards to measure marketing effectiveness and support full-funnel programs.
- Report weekly and monthly on leads, conversion rates, website traffic, content engagement, and other marketing KPIs.
- Analyze complex marketing questions and identify useful patterns and insights.
- Improve data quality, completeness, compliance, and cleanliness in Google Analytics, Salesforce, and other systems.
- Collaborate across Marketing, RevOps, and Corporate Data to improve processes and maintain consistent data and a single source of truth.
- Mentor junior analysts and implement AI solutions to streamline delivery and scale impact.
What you need
- Advanced SQL and advanced knowledge of Looker or another BI tool such as Tableau or Power BI.
- Strong data analysis expertise and experience with Google Analytics or another web analytics tool.
- Ability to translate business needs into data requirements; knowledge of conversion rates, web metrics, and marketing metrics.
- Strong analytical and organizational skills, accuracy, independence, and ability to communicate issues and work through ambiguity.
- BigQuery and GCP experience is an asset. Python or R, digital marketing, data engineering, and A/B testing experience are beneficial but not necessary.
Benefits and work environment
- The employer describes a flexible work environment, remote work policies, flexible paid time off, equity options, pension contributions, training, health and wellness credit, and enhanced parental leave.
- The posting does not specify a particular remote, hybrid, or onsite arrangement for this role.
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