Key Account Manager
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About the Role
Develop and execute the Sales plan for the Modern Trade / Key Accounts and achieve the sales volume, market share, margin, market execution and customer service objectives through effective leadership and maximum utilization of the MT sales team (Supervisors, Salesman, Merchandisers) **Responsibilities** * Develop and execute modern trade strategies to drive sales and market share of frozen food products across key retail chains. * Build and manage strong relationshi
Key Skills for This Role
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Overview
Develop and execute the Sales plan for the Modern Trade / Key Accounts and achieve the sales volume, market share, margin, market execution and customer service objectives through effective leadership and maximum utilization of the MT sales team (Supervisors, Salesman, Merchandisers)
Responsibilities
- Develop and execute modern trade strategies to drive sales and market share of frozen food products across key retail chains.
- Build and manage strong relationships with key modern trade accounts (e.g., Carrefour, Lulu) to ensure business growth and visibility.
- Lead annual negotiations for trading terms, shelf space, business development plans, and promotional support with modern trade partners and ensure rationalization of spend
- Plan and implement trade marketing initiatives, including in-store promotions, sampling, and visibility campaigns to increase consumer off-take.
- Monitor and achieve monthly, quarterly, and annual sales targets in alignment with Al Islami goals.
- Coordinate with supply chain and logistics teams to ensure product availability, on-time deliveries, and cold chain compliance across stores.
- Analyze sales data, category performance, and store-level execution to identify growth opportunities and areas for improvement.
- Track competitor activity, pricing, promotions, and market trends to support strategic decision-making.
- Collaborate with internal teams (marketing, finance, demand planning) to optimize product launches, promotions, and pricing strategies.
- Manage and coach field sales supervisors, salesman and merchandisers to ensure excellence in in-store execution and adherence to brand guidelines.
- Ensure proper roll out and sustain the implementation of Best Practice Tools within the modern trade
- Assess the Modern sales staffing and skill requirements. Develop plans to address short and long-term needs
Qualifications
- Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
- 10–15 years of relevant experience in FMCG, with at least 4–5 years in modern trade or frozen foods.
- Strong Negotiations & Presentation skills
- Managed front-line performers
- Skilled in using sales data and insights to drive business decisions and optimize account performance.
- Ability to plan and execute in-store promotions, visibility campaigns, and achieve volume and value targets.
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