Assistant Account Manager
Skills
About This Role
Role:
Develop and execute the Sales plan for the Modern Trade / Key Accounts and achieve the sales volume, market share, margin, market execution and customer service objectives through effective leadership and maximum utilization of the MT sales team.
Accountabilities:
- Develop and implement modern trade plans to grow sales and market share of Al Islami products across all categories in key supermarkets and hypermarkets.
- Build and develop strong relationships with all the assigned accounts at outlet level to ensure business growth and visibility.
- Support the Key Accounts Manager in annual negotiations on trading terms, shelf space, business development, and promotional plans with modern trade partners.
- Plan and implement trade marketing initiatives, including in-store promotions, sampling, and visibility campaigns to increase consumer off-take.
- Monitor and achieve monthly, quarterly, and annual sales targets in alignment with Al Islami goals.
- Coordinate with supply chain and logistics teams, whenever required, to ensure product availability, on-time deliveries, and cold chain compliance across stores.
- Analyze sales data, category performance, and store-level execution to identify growth opportunities and areas for improvement.
- Track competitor activity, pricing, promotions, and market trends.
- Work closely with the Key Accounts Manager to enhance product launches, promotions, and pricing to maximize impact and sales.
- Manage and coach salesman and merchandisers to ensure excellence in in-store execution and adherence to brand guidelines.
- Ensure proper roll out and sustain the implementation of Best Practice Tools within the modern trade
- Develop manpower plans to meet short- and long-term needs while ensuring minimal staff turnover.
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