Head of Search Engine Optimization

Role overview

Strategy, technical SEO, and markets

• Develop commercial SEO strategy, lead the SEO function, manage team workflows and resources, set KPIs, and report monthly to marketing and executive leadership.
• Oversee technical audits and improvements to crawling, indexing, architecture, internal links, Core Web Vitals, structured data, canonicals, sitemaps, robots.txt, and URLs.
• Manage duplicate content and indexation for large property catalogues; lead migrations, domain changes, URL restructuring, and CMS transitions while protecting rankings and traffic.
• Coordinate technical work with developers through Jira or similar tools and ensure multilingual sites use appropriate hreflang, language targeting, and international architecture.
• Develop international, multilingual, and local SEO across markets, including tailored keyword and content strategies, Google Business Profiles, and location pages.

AI search, content, and performance

• Improve company visibility across AI-powered search, monitor mentions, recommendations, citations, and competitors, and measure AI-search presence.
• Lead keyword research, search-intent analysis, content-gap analysis, competitor benchmarking, and search-focused property content strategies.
• Use AI tools for research, planning, analysis, and workflow efficiency while maintaining quality, accuracy, and brand standards.
• Grow qualified organic leads and property enquiries; analyze rankings, sessions, lead quality, and sales-related outcomes using GA4, Search Console, and dashboards.
• Oversee ethical link acquisition, backlink monitoring, digital PR, agencies, publishers, and vendors; coordinate teams and establish scalable processes and quality standards.

Required qualifications

• Fluent written and spoken English, plus a second language: Russian or Arabic.
• At least 7 years of SEO experience, including at least 3 years leading an SEO team or function.
• Experience managing SEO for multiple large-scale websites and successful international and multilingual SEO across several markets and languages.
• Excellent technical SEO skills, including crawling, indexing, architecture, internal links, duplicate content, Core Web Vitals, and multilingual website configuration.
• Essential experience managing large, frequently updated property or product catalogues and delivering migrations and URL restructuring while protecting rankings and traffic.
• Experience working directly with developers through Jira or similar systems, and demonstrable success increasing qualified organic leads and reporting commercial contribution.
• Practical experience improving and measuring AI-search visibility, recommendations, and source citations.
• Confident AI-tool use for SEO research, content planning, data analysis, and automation with quality control.
• Experience managing SEO teams and collaborating with developers, content teams, marketing stakeholders, and agencies.
• Hands-on LLM experience, including prompt design, selecting models and providers, structured outputs, and evaluating output quality.

Preferred qualifications

• Real estate, classifieds, or marketplace SEO experience; link acquisition and digital PR experience.
• Experience building leadership dashboards in Looker Studio or similar using GA4 and Search Console data.
• Experience with WordPress, Webflow, custom CMS platforms, SEO automation, AI-assisted workflows, or scalable processes.
• Familiarity with Ahrefs, Semrush, Screaming Frog, Sitebulb, or equivalent SEO tools.

Performance measures

Opportunity

• The employer describes a strategic leadership position shaping organic and AI-powered search, with collaboration across marketing, technology, and business teams.